Athletes don’t want another app. We want a doctor who gets it. @Eternal is primary care for people who move. 🩸 Bloodwork 💪 DEXA 👩‍⚕️ Clinicians who train too Starts at $499/year.

I've spent my entire career focused on helping humans improve both mentally and physically. To keep that ball rolling... I'm excited to officially share that I’ve partnered with @eternal, and not just as a podcast sponsor on @LongRunLabs and @ForTheLRPod, but as a consultant and sales lead helping shape their sales and go-to-market strategy. If you work in the outdoor, performance, or endurance space; whether building a brand, a product, or your own engine, you’ve probably had the same thought I’ve had: We spend so much time optimizing the work, but not nearly enough time on ourselves. That’s exactly why Eternal stood out. They’re building personalized healthcare for athletes, operators, and high-performers: people who treat health and performance like a long-term investment, not a short-term fix. Their flagship offering is a two-hour, in-person Performance assessment in NYC or SF, the "yearly physical for athletes" including 70+ biomarker blood tests, metabolic testing, mobility screens, and movement analysis — all interpreted by sport-informed clinicians. No fluff, no generics, just actionable insight tailored to your lifestyle and goals. If you want next level support, you can opt for the Pro Plan, which includes year-long access to a Care Team that includes dietitians and physicians. Looking for a lighter option? Check out Foundations. This is the kind of data-driven, evidence-backed care that I’m stoked to have now that I’m squarely in my mid 30’s, and I’m fired up to help bring it to more athletes who need it. 🎙️ You’ll hear more about Eternal on Long Run Labs in an upcoming chat with founder and CEO @amather (he founded and sold The Athletic to The New York Times!), and from Kelsey Bailey, lead dietitian on FTLR, in an episode all about performance nutrition for runners. And maybe we can even get Larissa Rivers on to talk about her world marathon majors training and goal! 📊 You can check out their offerings at eternal.co - and leave a reply if you're interested in a sweet deal 😉 💡 If you’re curious about the experience or company, I’m always down to chat I've been super impressed by the team led by Alex Mather, as he brought many of his colleagues from Strava to The Athletic, and now to Eternal. Says a lot about the leader and overall culture when colleagues stick together for not just two, but three businesses. And look at that advisory board! Let’s build better... and stay healthy while we’re at it.