Head of Design at Kroo Bank. Formerly at Sony, Samsung, and Nokia. Author or “Design Management: Create, Develop, and Lead Effective Design Teams”
London, England
Joined March 2009
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My last book "Design Management: Create, Develop, and Lead Effective Design Teams" is now available on Amazon > amzn.to/3vUYLY2.
Excited to speak this morning at the World Usability Congress 2023 about Design Leadership. @worlduxcongress #wuc23 – at Graz, Austria
Andrea Picchi retweeted
Introducing Mr. @andreapicchi from Kroo Bank as our speaker for the #BFSI session.
Hear him speak on the importance of Location Intelligence and its growing traction in the #BFSI sector at #GWF2023, 2-5 May, Rotterdam, The Netherlands.
Register Now: lnkd.in/gcUPg3xi
Andrea Picchi retweeted
We can't wait to introduce the Head of Design at Kroo, Andrea Picchi, to the stage at the FinTech Design Summit! Uncover how social cognitive neuroscience shifted the focus of design by redefining sustainable business.
🎫 Book your seat - fintechdesignsummit.com/en/e…
[1/3] A responsibility of a design manager and leader is to establish a social environment for the team that is able to develop a healthy and sustainable level of creative collaboration while optimizing the efficiency of the design operations >amzn.to/3vUYLY2.
[2/3] As part of the effort to establish this environment, you also have to architect the physical and digital space of the team.
[1/5] Design leadership and management are heavily influenced by two neural networks responsible for shaping the human component of the design process and its competencies > amzn.to/3vUYLY2.
[4/5] In order to be successful, a design manager and leader must develop the capacity to handle this cognitive antagonism productively.
[1/4] Design leadership and management still face preconceptions; they are still considerably biased by dated mental models that do not include social skills > amzn.to/3vUYLY2.
[3/4] Despite this preconception, research findings showed that if a manager displays only strong results-oriented, the chance of being seen as “excellent” is only 14%.
[1/3] Design leadership and management are different but deeply interdependent. Leadership is about coping with change, while management involves coping with complexity > amzn.to/3vUYLY2.
[2/3] In today’s working environment, one cannot function without the other, and a designer in charge of a team cannot materialize any vision or strategy without developing both sets of capabilities.
[2/3] In today’s working environment, one cannot function without the other, and a designer in charge of a team cannot materialize any vision or strategy without developing both sets of capabilities.