Principal at Pinnacle Peak Marketing, BIG NY Mets, NY Rangers, AZ Cardinals, F1 & George Strait fan. Jersey girl. Hiking enthusiast. Lifelong dancer.
Scottsdale AZ
Joined March 2009
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AI alone is no longer a competitive advantage. We all have access to the same AI models. The advantage comes from the customer intelligence competitors cannot easily replicate & making smarter use of the data you already own.
#AI #ProprietaryIntelligence
thecurrent.com/opinion/the-n…
It’s finally happened – B2B buyers are now seen as people, not companies. B2B brands can learn from consumer marketing by understanding buyers as people & building preference long before a formal purchase process begins.
#B2BMarketing #B2BBuyers #People
smartbrief.com/original/4-ma…
Human expertise still has the upper hand – show your experience, opinion, proof & identity (the 4 pillars of human-first SEO). Speed is no longer an advantage. Originality is the competitive advantage.
#HumanFirstSEO #Experience #Opinion #Proof #Identity
searchengineland.com/human-f…
The Cardinals are the most infuriating team ever. God, they can never give us an easy one.
We were just screaming with joy. Now we are screaming for a different reason.
Good lord, this team.
#AZCardinals #RedSea
OK, now we can breathe. Great job Cardinals! But as I always ask and will ask again, does it always have to be a heart attack win?
Let's take this into next week.
#AZCardinals #RedSea
I think Jose Alvarado should name his new son OG Anunoby. 🤣😉
facebook.com/share/r/1EBEWvS…
Influencer fatigue does not mean failure – 58% of consumers have purchased a product because of an influencer endorsement. Too much sponsored content no longer feels authentic. It becomes too much noise.
#InfluencerMarketing #Branding #Content
marketingdive.com/news/what-…
Simply stated, we must experience life – the easy and the difficult. It’s how we learn. It’s how we grow. It’s how we become strong.
Have a great weekend everyone!
#Life #Journey #Experience
What fun it must have been for the Megill family to have Trevor on the mound for that once in a lifetime moment.
Congratulations Brewers!
#BrewersIn5
facebook.com/share/r/1FEiujk…
Only 45% of Gen Z and millennial consumers feel positive about AI-made ads, while 82% of advertising executives believe they do. It is a large gap in beliefs that marketers should heed.
#AITrust #Advertising #Marketing
thedrum.com/industry-insight…
A path already exists because others have walked it. When there’s no map, no guarantee, it’s uncomfortable. No one else has gone before. It's also where new ideas, discoveries, innovations, and personal growth often begin.
Happy Friday everyone!
#ComfortZone #Growth #NewIdeas
Is memorable marketing today becoming the imperfect content vs. the extremely polished, perfect content, often generated by AI?
#Experiences #Analog #Offline
Why brands are embracing analog photography
marketingbrew.com/stories/br…
Sitting in my living room alone, watching the Knicks banner ceremony. Clapping for every person who received rings. Brings back such memories of June 13th & the joy in NYC.
WOW, the rings are BIG! Here's a video.
buff.ly/vGKaeWX
Let's do it again.
#NYKnicks #KnicksIn5
Technical delivery of a product is only half the battle. The emotional layer changes how the technical delivery of a product is experienced. Perceived quality is shaped by the human experience, not just the product.
#CustomerExperience #ProductDelivery
foodandwine.com/tinfoil-swan…
Product placement spending is up 13.7% worldwide, the fastest growth in years. The best placements weave a product meaningfully into the story & help beat commercial skipping. Younger audiences are fueling demand.
# ProductPlacement #Branding #Marketing
mediapost.com/publications/a…
Reach alone can be misleading – is it real reach if nobody looks at the ad? Two campaigns with the same average frequency can deliver 9 seconds vs 71 seconds of attention per person.
#Reach #Impressions #Attention
Stop calling it reach if nobody looked
thedrum.com/opinion/why-the-…
