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Akash Pathak

@apathak

I help you Amplify Your Future. I've transformed and built teams for the digital age for over 20 years. Ex. McDonald's, Accenture, FCB, AbbVie and more

 Chicago, IL
amplifiermarketing.co/
Joined April 2007
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Photo by Akash Pathak (@apathak)Photo by Akash Pathak (@apathak)Photo by Akash Pathak (@apathak)Photo by Akash Pathak (@apathak)Photo by Akash Pathak (@apathak)Photo by Akash Pathak (@apathak)Photo by Akash Pathak (@apathak)Photo by Akash Pathak (@apathak)Photo by Akash Pathak (@apathak)Photo by Akash Pathak (@apathak)
Replying to @sxsw
@sxsw @YouTube – at Des Plaines, IL
Image from Akash Pathak (@apathak)
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"Most great people have attained their greatest success just one step beyond their greatest failure." - Napoleon Hill
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Don't fear failure. Just learn to fail smart and fast. Without failure, there can be no success.
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Post covid, I've talked to several colleagues about toxic environments. It's important to see the signs and do your best. Here are the top three signs and what you can do.
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1) Office Politics: It's like the Hunger Games, but with staplers and copiers. People fighting over the last slice of pizza in the break room, and doing whatever it takes to climb the corporate ladder and get that stapler.
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“Only those who will risk going too far can possibly find out how far one can go.” – T.S. Eliot, author
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We owe it to ourselves to see how far we can go. Fear and challenges should not hold us back.
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Top Five Lessons learned in digital/performance marketing. If you are actively engaged in this craft, take a look and let me know any additional insights.
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1) Poor Targeting: One of the biggest reasons why performance marketing fails is because of poor targeting. If you are not targeting the right audience, then you are unlikely to get the results you want.
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Ever wonder how to get started on a digital transformation strategy for a medium to large sized firm? Here are my Top Three Things to Explore before Defining your Digital Transformation Strategy.
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1) Identify Business Goals: The first step in starting your digital transformation strategy is to identify your business advantage in the marketplace and how to further your business goals.
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This podcast was pretty awesome. When Chad talks about using DG's first party data, very insightful: youtube.com/watch?v=gAuOUppQ…
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Nice and accurate but effectively what's already happened in marketing. Too many billion dollar influencer brands to call this an insight any longer. We have to prepare for what's next.
faris (@faris) profile picturefaris@faris1 Mar 2023
For your enjoyment: McKinsey new {obviously inspired from various inc Amazon and @zoescaman) community flywheel model (2022) 1/2
Image from faris (@faris)
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that is awesome.
ClutchPoints (@ClutchPoints) profile pictureClutchPoints
@ClutchPoints1 Mar 2023
Kevin Durant X Brittney Griner 🧡
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Good article, I think small eCommerce businesses will struggle to boycott Facebook due to the revenue loss: www-nytimes-com.cdn.ampproje… – at Highland Park, IL
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A good read on coming out of the crisis stronger: bain.com/insights/how-to-com… – at Highland Park, IL
I am excited to announce that I will be speaking at the Argyle Digital Marketing Forum on May 21! I'll cover how Covid-19 has impacted marketing teams across the country. @argyleexecforum #ArgyleDigital #ArgyleMarketing event.argyleforum.com/speake…
Accelerating the pace of change. Tough times for Retail: wsj.com/articles/coronavirus… – at Highland Park, IL
Coronavirus Finishes the Retail Reckoning That Amazon Started

Coronavirus Finishes the Retail Reckoning That Amazon Started

Even as malls and stores begin to reopen, the coronavirus pandemic has taken a toll on an industry already battered by the shift to online shopping. Roughly 100,000 stores are expected to close over...

wsj.com
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Another great sign of progress. BOPIS has been one of brick/mortar retail's only growth areas: adexchanger.com/ad-exchange-…

Google Supports Curbside Pickup For Retailers; ANA Releases Data Buyer’s Guide | AdExchanger

In today's AdExchanger News Roundup, Google supports curbside pickup, the ANA releases a data buyer’s guide, and MediaCom's Stephen Allan steps down.

adexchanger.com
I'm seeing interesting opportunities and executions within Fortnite, Animal Crossing, Minecraft, and other games that likely reach the entire family.
Moving up the customer funnel to drive personalization and discovery, Shopify is a tech player to watch: bit.ly/3b5BLJn
Marketing insights based on Q1 earnings releases. Some good thinking here: go.forrester.com/blogs/q1-ea…
Q1 Earnings: Google, Amazon, Facebook, Twitter, Snapchat Advertising Decelerates While Usage...

Q1 Earnings: Google, Amazon, Facebook, Twitter, Snapchat Advertising Decelerates While Usage...

The global economy is in recession: US Q1 GDP declined 4.8%, and the eurozone’s contraction set a record. As far as the advertising triopoly and the social networks are concerned, however, advertis...

go.forrester.com
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Ignore the headline as this actually starts to paint a pretty balanced view of advertising today. I think brands have mostly pivoted well, near the end the author calls them out for good work: theatlantic.com/health/archi…
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Finished a great course in Org Leadership online. My first online class. Give the class 4.5 stars out of 5. #northwestern @MedillSchool @NorthwesternU #purplepride
Image from Akash Pathak (@apathak)
Great post if you wondered about the life of a YT star: onezero.medium.com/this-is-h…

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