
Data-driven digital media marketer and brand communication strategist. Husband to @ijuhidutta, proud father. Loves drawing and reading books.
Hyderabad, India
Joined May 2009
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Arijit Dutta retweeted
PARENTAL ADVISORY: Protecting Children from Online Multiplayer Gaming Risks & Financial Losses
We have noticed an increasing number of cyber fraud complaints reported to our Cyber Crime PS which, upon investigation, reveal no hacking or outsider involvement. Instead, these instances often involve a child making unauthorized in-game purchases using saved cards or autofilled UPI details on a family device. A significant share of these cases trace back to a grandparent’s phone, which is more likely to have saved payment credentials, active UPI apps, or open net banking, and is less likely to be closely monitored.
Among children, especially boys aged 10 to 17, daily conversations and free time increasingly revolve around popular battle royale games like Free Fire MAX. Peer status in these groups has unfortunately become tied to owning expensive virtual skins, Elite Pass tiers, and rare items from paid draws, which creates an intense pressure on them to spend money. Devices originally handed over for online classes are frequently being repurposed for unsupervised, late-night gaming sessions. This trend is most visible where parents work long hours, have limited digital familiarity, or leave devices completely unrestricted. It is crucial to note that the World Health Organization (WHO) recognizes 'Gaming Disorder' as a disease characterized by impaired control over gaming, which continues despite negative consequences. It is associatively linked to aggression, academic decline, severe sleep loss, eye strain, and reduced social interaction.
To protect our children and secure family finances, parents must act proactively. Please remove all saved cards and UPI autofill details from any device a child has access to, including grandparents' phones, and require a PIN or biometric verification for every single transaction. Ensure that you enable parental controls and purchase approvals in the Google Play Store or Apple App Store, alongside active transaction alerts on your mobile. If providing a payment option is an absolute necessity, give your child a separate, low-balance prepaid instrument instead of access to your primary bank accounts. We also advise setting and enforcing consistent screen-time limits, engaging in open conversations with your child about their gaming habits, and switching off the home Wi-Fi router after a set time at night if no essential services are active. Please watch closely for falling grades, disturbed sleep, irritability, secretiveness, or loss of interest in other activities, and do not hesitate to consult a school counselor or psychologist if these signs persist.
This is not a verdict against gaming, but a sincere appeal for monitored access to prevent financial loss and vulnerability to online grooming or abuse. The Hyderabad City Police is always available for support and to conduct awareness and outreach sessions for schools and communities upon request.
#CyberSafety #ParentalAdvisory #HyderabadPolice #OnlineGaming #ChildSafety
Why Smart Teams Still Struggle to Execute, by @arijitdut open.substack.com/pub/arijit…
Arijit Dutta retweeted
Председателят на Европейския съвет Антонио Коста и председателят на Европейската комисия Урсула фон дер Лайен и аз с удоволствие обявяваме сключването на историческото споразумение за свободна търговия между Индия и ЕС.
Индия и Европа направиха важна крачка напред днес. Споразумението за свободна търговия между Индия и ЕС открива нови пътища за растеж, инвестиции и стратегическо сътрудничество.
Why Does Work Still Feel Heavy if AI Is Everywhere?
linkedin.com/pulse/why-does-…
Check out the latest article in my newsletter: AI Transformation Is Not Just About Tools linkedin.com/pulse/ai-transf… via @LinkedIn
2026 Predictions with Scott Galloway youtube.com/live/Q8mRn9LJF5o… via @YouTube
The data is flying, the funnels are flowing, and it's all about rapid execution and real-time campaign management. 💻
Let's capture that demand🔥
Arijit Dutta retweeted
After years of sad faces, a Diwali ad finally whispered light. No wokeism. No advise.
Just warmth, grace, and the quiet power of tradition.
Whoever made this - thank you 🙏🏽.
We needed this. 🌼🪔
AI isn’t replacing humans, but it’s reshaping knowledge work. Let’s explore how #AImarketing is changing the game 🧵
Marketing tools are evolving: from ad platforms to AI copilots. The best teams blend human creativity with machine precision. #AIdigital
The key is collaboration. AI handles the grunt work; humans focus on strategy, ethics, and the “why” behind the data. #MarketingTech
OpenAI’s India move is a win for both sides. Here’s how AI reshapes markets. #AIBenefitsIndia
Partnerships with Indian companies help tailor AI solutions to local needs, turning challenges into opportunities.






