ALT While the talent war wages in PR , there is a unique challenge facing most agencies and comms departments - that of the interview. From the time a job post is put up to the final joining of the candidate the process now seems to be akin to a Fast & Furious ride. Never a dull day in PR , right ? But can is this a new phenomenon that is intrinsic to the Indian PR industry and the current generation or did it always exist ? And is there a way out of it so that both sides get what they want ? With changing rules of the game, this discussion seems warranted. Our expert panel this Saturday opines on key challenges in the industry both from the employer and employee perspective. They answer some tough questions that both you and me want to know the answer to.