Thanks to everyone who helped with our online experiment teasing out sound/scent associations. I presented the findings (along with our lab experiment) at the Pangborn Sensory Science Symposium. TL;DR: yes, we *can* hack your perception of the intensity of an aroma with sound. For more (and a downloadable summary of the findings), check out my post here: linkedin.com/posts/stevekell… #SonicStrategy #Pangborn2025 @SiriusXMMedia #MusicScience #crossmodalism

Thanks to those who have responded to my request for help on our "sound/scent" research project. I'm hoping to boost our sample size a bit more, so if you can spare 5 minutes, I'd appreciate your time! Link to survey: pandora.qualtrics.com/jfe/fo… Feel free to share with others. NOTE: No responses from my SiriusXM Media colleagues, please. We're looking for some fresh noses. 😏

Exploring associations between sound & scent, and need your help with a quick survey, listening to two soundscapes and subjectively rating associations with various aromas. Here's the link - and thanks! pandora.qualtrics.com/jfe/fo… #MusicScience #Crossmodalism #BehavioralScience

One last push! Thanks to everyone who's responded! If you haven't, please take about 10 minutes to answer some survey questions as we explore sonic interventions that could make our workplaces more healthy and humane. hks.qualtrics.com/jfe/form/S… #MusicScience #Neurodiversity #SonicStrategy #Sound

I need your help! We're working on a project exploring the impact of sound in the workplace. If you could take about 10 minutes to answer some survey questions, I'd appreciate it! Click the link to access the survey. hks.qualtrics.com/jfe/form/S… #MusicScience #SonicStrategy

It's one thing to use music to drive an advertising campaign. It’s another to use music to change the advertised product at a molecular level. We did both. @KelloggsUS , Studio Resonate, @SiriusXMMedia, and @LeoBurnettChi combined psychoacoustics, microbiology, and cheesemaking to produce a sonically aged cheese that was subsequently used to create the world’s first “sonically aged snack” - and a digital advertising campaign to match: Aged By Audio Cheez-It Thrilled to announce that today we've added one more trophy to this heavily awarded campaign: A Global Best of The Best Effie. Hats off to all those involved. bestofthebest.effie.org/2024… #SonicStrategy

Honored to share our Human/Voice AI research as part of @the_ARF 's AUDIENCExSCIENCE summit here in NYC. Hats off to @CloudArmyNeuro and @veritonic their contribution to the research. Two studies, with a combined total of 32 audio ads, 6 human voices, 4 synthetic voices, 2 voice clones, and 2,978 participants, over the course of 1.5 years. Human voices still lead in evoking positivity and trust, but the gap is closing. However, even in the face of improving technology, the bias against AI is still strong. So when it comes to using synthetic voices and clones, be selective, beware of hidden costs and benefits, work to mitigate source bias, and develop guidelines for transparency, disclosure, and ethical sourcing. #SonicStrategy @SiriusXMMedia

Had a blast at #SXSW2025 - and particularly enjoyed chatting with my friend Jay Kapadia (@GM’s Audio Creative Director) about his approach to EV sound design. Here’s just a small sample of what we explored: news.gm.com/home.detail.html…) @SiriusXMMedia #SonicStrategy

Won’t be long now… Join @GM Jay Kapadia and me today at 4PM(CDT) for our #SXSW2025 fireside chat, diving deep into the power of sound and its implications for sound design for EVs. You’ll find session details here: schedule.sxsw.com/2025/event… @SIRIUSXM @SiriusXMMedia #SonicStrategy #SXSW #EV

Sound has always been in the driver’s seat when it comes to the emotional connection between humans and automobiles. EVs represent an opportunity to take that connection further. Jay Kapadia (Creative Sound Director, @GM) & I will dive deep into the world of EV sound at @sxsw. Join us! #SXSW #SonicStrategy schedule.sxsw.com/2025/event…

Kicking off #CES2025 in Vegas! We've got a busy week planned, exploring #TheFutureOfAudio with Studio Resonate's "Super Sonic Sound Summit," a Sonic Sommelier wine/sound pairing, a floor tour with friends from @WeAreRazorfish, and a @GoModev "AI House" panel. Catch me if you can 😏 @CES @SiriusXMMedia

Happy New Year! Welcomed 2025 at a wonderful dinner with friends at one of our new favorite NYC restaurants. The food is consistently great & the venue small & cozy - which was a problem last night: They hired a DJ & by 10:30PM, the volume at our table averaged 96dB & 114dB closer to the speaker. A number of things happen in loud restaurants: the Lombard effect kicks in (amplifying the noise even more), alcohol consumption increases (which leads to problems understanding lower-frequency sounds), food is perceived as less flavorful, & at these dB levels, danger of temporary hearing loss. #Noise #SonicScience #restaurants

2025 is almost here! Rather than yet another "Audio Trends Report," I'm offering six suggestions I think will help brands & agencies unlock audio's potential & maximize ROAS in the year ahead. Link to the @Adweek article here: adweek.com/partner-articles/… #SonicStrategy @SiriusXMMedia

It's #Thanksgiving here in the States. Beware the dangers (or advantages) of mixing lavender and pumpkin pie (with apologies to cranberries): aanos.org/human-male-s... #Sensehacking

I'm exploring the intersection of sound & #neurodiversity - surprised to find there's not as much academic research on the topic as I expected. Hit me with any relevant #MusicScience papers - particularly re: impact on flow, restoration, & focus. #Neurospicy #SonicInterventions

Just in case you’re wondering… bsky.app/profile/audioalchem…

Had a blast chatting all things audio with @conorbyrne in this episode of @thats_marketing - along with the always provocative, always brilliant @andrewtindall_ #SonicStrategy #SonicBranding