AI has transformed audio software...or has it? In my recent Audio Engineering Society talk, we walked through some of the seismic shifts in our industry, from the very beginning at Bell Labs to MIDI to JUCE, and now LLMs. Each shift made building cheaper and faster. And now, more people are building plugins than ever. But there are some things that don't change. The most successful plugins we've helped develop came from clients with three things: ✅ Great taste ✅ A trusted audience ✅ A product that helps others get that taste into their music Amongst all the noise, I'm seeing some standout products and perspectives that have amazed me. As for me, I'm all in on human creativity. In fact, our upcoming adventures are all about putting amazing creators in the spotlight, and I can't wait to tell you all about them. The tools have helped us create faster, but the formula for success stays the same. Watch the full talk here: youtube.com/watch?v=n3BX6MYk… What are you building right now?

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How can you ship high-quality plugins when you’ve already got a full-time job? Today at 12:30pm ET / 5:30pm UK, I’m sitting down with Simon Weis, founder of Darkpalace Studio. By day he’s a physics PhD writing HPC software for automotive and CAD. At night he builds plugins like Piranha and Parrot - which received 3rd place in the KVR plugin challenge this year! We’ll get into: ✅ Building plugins around a day job ✅ How Darkpalace Studio got started ✅ Winning 3rd place in the KVR Developer Challenge 2026 Going live today and open to everyone. See you there: youtube.com/live/tmdQ82x8VgE

Today, I'll be speaking online with the Audio Engineering Society about the past, present, and future of audio programming! From Bell Labs to LLMs, we've come a long way since first getting sound out of a computer. And we'll be taking a look at patterns throughout history to help us learn where we can apply our focus for the next era of music computing. (This was a talk that was rescheduled from July) Catch us today at 2pm Est / 7pm UK. See you there!

Audio devs, creators and music-tech builders in London! We’re getting together again for our next event, and you're invited. Twice a year, we come together as a community to talk about where music and audio software is heading - from plugins and apps to the creative tools we use to build them. And along with the talks and networking, we’re introducing something new called "Share Your Work." Building a web app, plugin, hardware project, or something else entirely? We’d love for you to show the community what you’ve made. It’s an opportunity to put your work in front of the room and, through our livestream, the wider world. Find out how to take part via the link below. What the night holds: ✅ Talks from the people building tomorrow's audio tools ✅ A room full of creators who are energized about music and audio ✅ Pizza! 🍕 We'll be hosting the event in partnership with @Point_Blank Music School. Can't make it to London? We'll be livestreaming on YouTube for the global community. Registration is open now: theaudioprogrammer.com/event…

Most developers can build the plugin. The hard part is getting anyone to care. Tomorrow we're going live on why most audio plugins never sell, and what actually works. We're sitting down with Dani Karanyi, founder of Karanyi Sounds. They're a boutique plugin brand with over 100,000+users, including Grammy-winning producers and composers scoring Netflix trailers. Dani approaches plugins as a producer first and a developer second, and he's going to show what that looks like when you're building a real business. Here's what we'll get into: ✅ Why marketing is the harder half of the plugin business ✅ How positioning and sub-brands beat a feature list ✅ The real economics of your own store vs. resellers vs. regional distribution ✅ Launch mechanics: pricing, DLC, bundles and sale cadence ✅ The mistakes that cost him, and why most indie teams need marketing capability in-house rather than an agency We're streaming live, so bring your questions. We'll be taking them in real time! Join us here: youtube.com/live/OWxaTNw32WQ…

Building audio products that people love to use is tough... Getting investment to build those products is even tougher. I found someone who has done both! Meet Max Shafer, Co-Founder of Just 4 Noise. They're an ethical AI audio company based out of Berlin. I had a great conversation with him about the challenges of building an audio plugin company in this saturated industry, using AI in a way that doesn't repulse customers, and the journey of finding investment along the way! youtu.be/UHhTF4lR0Fo