PM @ $ZETA Building at the intersection of Product, AI, and Ad Tech
Joined August 2010
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Ayush Dutta retweeted
“Bringing together containerized architecture and AI in the context of marketing will transform this industry.” - Alex Karp, co-founder and CEO of Palantir Technologies
Today we announced that the biggest deal in @ZetaGlobal history. @PalantirTech and Zeta Global are partnering to create the next generation of of artificial intelligence infrastructure to power enterprise technology stacks. As part of this partnership, we are rearchitecting Zeta's Data Cloud on Palantir’s Foundry, with Athena by Zeta™ at the core, creating a joint go to market strategy to all of their and our enterprise customers.
This is a major milestone for both companies and I am so proud of the team for the hard work that got us to today. $zeta
LG 🚀🚀🚀
Read more here:
businesswire.com/news/home/2…
Ayush Dutta retweeted
Introducing Athena for agencies — now available in beta.
Turn real-time intelligence to measurable outcomes.
See how Athena helps teams:
✅ Get instant answers from customer signals and campaign performance
✅ Identify opportunities and understand what's driving results
✅ Receive AI-powered recommendations to optimize outcomes before campaigns end
Learn more: ter.li/lycvbdaj
Ayush Dutta retweeted
Today, @ZetaGlobal is introducing Athena for agencies, bringing agentic AI to the center of every marketing decision.
Agency teams are being asked to move faster than ever. The challenge is not finding the right information; it’s acting on it quickly enough to make an impact. Athena closes that gap, helping teams build and optimize campaigns in minutes.
This is a huge leap forward and opens up a massive opportunity for us . $zeta
LG 🚀🚀🚀
Read the full announcement here:
businesswire.com/news/home/2…
Ayush Dutta retweeted
Being in great shape is a bigger flex as the years go on.
Nobody cares if you're a fit 25 year old.
Everyone notices if you're a fit 50 year old.
I started running 3 months ago and struggled to hold a pace of 5:30. Today I did 1 km × 4 intervals with 2 minutes of rest at a pace of 4:50. Showing up every day works.
Lfg
OFFICIAL: OpenAI x Zeta Global
$ZETA GLOBAL PARTNERS WITH OPENAI TO RUN ADVERTISING!
(Source: JPM 54th Tech Conference)
Publicis acquiring LiveRamp for $2.2B is a reminder that AI alone isn’t the moat.
The real value is in the underlying data, identity graphs, and context powering those models.
AI without proprietary data is just intelligence without memory