Exploring the frontiers of the sports & fitness industry. Check out The Ballketing Letter: https://teapawt.net/t.co/yrN1a6D0NI
Joined October 2016
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Fantastic interview in @TheCMOPodcast w/ the @WNBA's CMO in a "must" for any marketing pro working in sports.
A good example of how the athletes are the center of their purpose which then drives the strategy & storytelling.
podcasts.apple.com/us/podcas…
Can you imagine being paid to exercise by your local gym?
The future of fitness & sports marketing will rely on "incentive-based" programs & being able to calculate "community acquisition costs"
A new frontier for the industry lies ahead...
More details on this awesome episode of "Marketing Against the Grain" w/ @kippbodnar & @searchbrat that anybody working in the industry must check out!
podcasts.apple.com/us/podcas…
"You win championships, but the relationships you win, they will last forever"
Awesome tribute to one of the best leaders in sport and proof that the best brands go where the best people take them.
Ballketing retweeted
Liverpool's first NFT issue underwhelming. Of 171,000+ tokens available, fewer than 8,000 sold. Fans either object to NFT development, or they are too expensive for what they are, or they don't really understand them. NFT market still has long way to go...
insideworldfootball.com/2022…
An awesome visual to understand "Category Design" in 15 frameworks.
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Category Design Toolkit: 15 Frameworks For Creating & Dominating Your Niche - in one ‘Hyper-Visual' by @SachinRamje Based on new #1 #bestseller | #entrepreneur #categorydesign #founder #marketing
Purpose driven sponsorship is becoming the "norm" in the #sportsindustry:
"A key component of (DeAndre) Ayton's new Puma extension will be designating a sizable budget allotment for community activations and giveback events." (Source: @espn)
espn.com/nba/story/_/id/3295…
3. Loyalty: The more memories your brand can generate, the more loyalty it will drive.
4. Value for money: Are your stakeholders satisfied with the time, money, and effort they are investing in your brand?
5. Uniqueness: Why does your brand standout?
Looking to understand how the best in the game are playing with NFTs in sports?
Then this is a good place to start.
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ronenainbinder.com/podcast/m…
“Sustainability-marketed products are growing 5.6x faster than their conventional counterparts.”
Sustainability is not a cost, it is a business asset capable of igniting growth.
Plenty of examples & data points to learn from via @fittinsider
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insider.fitt.co/issue-no-162…
"Without a community, your product is a commodity."
A fantastic conversation between @lochhead & @sangramvajre on creating category vs movements.
(Hint: not every company needs to create a category to be successful)
lochhead.com/sangram-vajre-2…
The future of fitness belongs to those that combine "fitness" & "gaming" experiences.
@Freeletics is in place to become a prime example as they explain on the @fittinsider podcast!
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New podcast: @Freeletics CEO Daniel Sobhani
We cover:
• Raising $70M in funding
• Amassing 52M users
• Fitness x gaming
• Innovation beyond AI
• Launching connected strength equipment
Listen & subscribe 👇
insider.fitt.co/109-daniel-s…
A fantastic & much needed conversation w/ @RichardGillis1.
Two main messages:
1. Let's dismiss the "either/or" approach between women's & men's sport. Why can't it be "and"? Partnerships would benefit both!
2. Athletes shouldn't doubt to embrace what feels authentic to them👇🏻
NEW POD: Guest star Eni Aluko, the former @ChelseaFCW @JuventusFCWomen and England star on her sporting director role @weareAngelCity and the big questions facing women's pro football.
Fascinating insight.
Listen here unofficialpartner.com/podcas… or via your usual podcast app.
Ballketing retweeted
A new product, a hiring freeze, and losing $10 billion in market cap.
A lot has happened at Peloton recently, so what now?
Our @LiamKillingstad weighs in on what could be next for the fitness company, including the idea of an acquisition by Disney ⤵️