Brian Cooney retweeted
Actor Tom Welling accidentally revealing his reflection in a NYC hotel window that goes viral while trying to capture the city skyline view.
Brian Cooney retweeted
Man, sesame’s voice model is absolutely insane. You have to try this demo. GG @brendaniribe
sesame.com/research/crossing…
Brian Cooney retweeted
Had a buzz cut. Went on my favourite podcast :)
“Learn Great Copywriting in 76 minutes”
Harry Dry is the best copywriter I know.
He's built a 130,000-person newsletter teaching people how to do it, and by the end of this interview, you'll be at least a Green Belt in copywriting.
Some of his rules for writing:
1) A great sentence is a good sentence made shorter.
2) Writing great copy begins with having something to say in the first place.
3) Copy is like food. How it looks matters.
4) Since the look of copy matters so much, don't write copy in Google Docs. Write it in Figma (so you can write and design at the same time).
5) Kaplan's Law of Words: Any word that isn't working for you is working against you.
6) You know a paragraph is ready to ship when there's nothing left to remove. It's like a Jenga tower. The entire thing should collapse if you remove something.
7) Make a promise in the title so the reader knows exactly what they're going to get if they click. Then, deliver on the promise.
8) The three laws of copywriting: (1) Make it concrete, (2) make it visual, and (3) make it falsifiable.
9) Make it concrete: Don't be abstract. For an example, say you're writing about habits. Don't talk about "productive routines." That's abstract. Write about "waking up at 6am to write" instead. It's concrete — and much more vibrant.
10) Make it visual: People see in pictures. This is why instead of memorizing card numbers directly, world memory champions memorize cards by turning them into pictures and then back to cards.
11) Make it falsifiable: When you write a sentence that's true or false, you put your head on the chopping block, which makes people sit up in their seat.
12) When has a falsifiable statement resonated? Galileo got sentenced to a decade of house arrest for saying that the earth spins around the sun. That's a falsifiable sentence. But nobody would've done anything if he'd said that the earth has a harmonious connection with a celestial object.
13) Write with the delete key. Using fewer words lets you be more impactful with the words you keep.
14) The job of a sales page is to make a bold claim at the top. Then spend the rest of the page backing up what you've said... with a ridiculous amount of proof.
15) If your competitor could've written the sentence, cut it.
16) Good copy is differentiated. Here's an example: Elon Musk shouldn't write "The Cybertruck is the world's best truck." Ford or Dodge can write that sentence. But only Elon can write: "The Cybertruck is tougher than an F-150 and faster than a Porsche."
17) Some days, the writing comes easily. Some days, it takes sweat. The reader doesn't care if you wrote for two minutes, two hours, or two days. The ink looks the same.
18) Great copy reads like your customer wrote it. Talk to them.
That's just an introduction to the copywriting philosophy of @harrydry.
I've shared the full interview below. I recommend you watch this one because we pull from so many visual references and do a lot of screen sharing. If you'd rather watch on YouTube, I've shared the link in the reply tweets.
Brian Cooney retweeted
If this post gets 3000 likes I’ll build a UI component library based on Teenage Engineering
Brian Cooney retweeted
Jamie Dimon is one of the world's most respected business leaders. Politically he is a centrist. He is pro-business and pro-free enterprise, but also supportive of well-designed social programs and rational tax policies that can help the less fortunate. He is extremely smart, thoughtful, and pragmatic, and he knows how to bring opposing parties together. He is highly respected by the Right, the Left, and the Center.
Jamie is beloved by his 240,000+ employees, highly respected by our military as well as by the global political and business leaders that matter. He has superbly managed @jpmorgan through every crisis, and has built the world's best, large, global financial institution working for clients from startups and mom and pops, to global institutions and countries.
Our country is at risk with $32T of debt with no end to massive deficits in sight, heading into a recession at a time of great political uncertainty. We need an exemplary business, financial, and global leader to manage through what is likely to be a critically important decade for our country in determining our destiny.
Jamie Dimon is that leader.
Jamie is of exemplary and unimpeachable character. He is a no bullshit, straight-talking, charismatic leader with an enormous grasp of the world's issues and how to address them. He is a great communicator that makes everyone who hears his words feel respected and inspired. He has enormous energy, vigor, and drive.
He is a wonderful father, friend, husband, and son. In sum, he is the kind of person our country deserves as our next leader. And clearly he is thinking about running:
finance.yahoo.com/news/dimon…
I can't imagine a better time for him to do so.
@POTUS is extremely weak and in cognitive decline. 70% of Democrats don't want him to run. Biden's weakness sets up a large opening for a qualified outsider to run as a Democrat.
Jamie can beat Biden in the primary and @realDonaldTrump in the general election, but he needs to start now and build name recognition among the broad electorate. He will easily raise billions of dollars from Democrats and Republicans to fund his campaign, and he knows how to build support.
Each year, Jamie gets on a bus and travels around the country meeting with tellers, branch managers, and other employees to spread the culture and inspire the JPM team; great preparation for a presidential run. He will also be incredible on the debate stage.
And there is nothing more for him to achieve at JPM. He has already been crowned the world's best banker. JPM stock will go up even more when he becomes POTUS as he can do more for the bank and our economy as President than he can as Chairman and CEO of JPM. The bank will be in great shape since he has built a deep succession bench that is more than ready to step up.
There is only one better job for Jamie than CEO of JPM and that's POTUS.
Jamie just needs a push from people he respects and from the broader electorate. If you agree that he should be our next POTUS, give him a call, send him an email or go see him, and like and retweet this tweet.
This will be one of the most important elections in our country's history. Jamie is more likely to run if we build a groundswell of support for him. Let's do our civic duty and make it happen.
Our challenges as a nation are largely due to failures of leadership. America needs and deserves great leadership and we need it now.
Brian Cooney retweeted
Elon doesn't want to go to Mars, he started SpaceX just to get attention.
Elon doesn't want to reduce carbon emissions, he started Tesla to get attention
Brian Cooney retweeted
I admire anyone optimistic enough to dream about exploring space, and skilled enough to realise it.
One thing I’ve consistently observed in my career…
• Haters don’t make.
• Makers don’t hate. – at Fingal, Ireland
Brian Cooney retweeted
My letter to the editor in response to economist.com/briefing/2021/….
Brian Cooney retweeted
Thanks everyone for following our journey. 💛
To celebrate 1.000 followers, we're giving away something special.
🎁 Win a FREE FOREVER Splitbee Pro plan (worth $250/year, up to 100.000 views/month)
1️⃣ Follow @splitbee
2️⃣ Retweet this tweet
3️⃣ You're done 🎉
Brian Cooney retweeted
Been working on something new...
“Marketing Examples: The Course”
Coming this summer :)
marketingexamples.com/course
Brian Cooney retweeted
So I spent the day building @joinClubhouse in SwiftUI and I decided to document the whole creative process 🎥
I made a micro site to play with @tailwindcss and the new V2 Twitter API All of @chamath investment 1-pagers chamath-one-pager.vercel.app…
Selling a few midi controllers and mic on eBay. I should probably give fb marketplace or Reverb some love but eBay is still reliable. ebay.co.uk/sch/stoicbrian909…
Brian Cooney retweeted
Le week-end! So time to enjoy this 1972 SNCF film about its then-new experimental prototype gas-turbine TGV. Please enjoy l’orange & brown interiors, très French music, monsieur smoking a pipe, outfits, haircuts et a sultry lady saying "Zero-zero-UN".😍🇫🇷





























