Marketing for financial & tech brands who want to be relevant in 4yrs. š4M+ views driven for RIAs, Funds & Fintech. We replace noise w/market authority.
Austin, TX
Joined May 2017
- Tweets2K
- Following379
- Followers419
- Likes1.1K
Beetle Moment Marketing retweeted
Writing at this reading level converts 56% higher. #copywriting #marketing
youtube.com/shorts/gr58ri_vsā¦
"Show me the money." 8:00
What Financial Advisors Can Learn From Major Brands
Emily Binder - Jolt Conference full presentation
Ford Edsel
New Coke
Google+
Tiffany
... didn't understand their market, didn't look for the white space, paid the price.
youtu.be/qpalRKDxNMg?si=IZ0iā¦
SEO Panel Agrees: Brand Is The New Backlink For AI SEO searchenginejournal.com/seo-ā¦
The shift from ranking to answering:
2010 ā 2023: The SEO Era
We wrote website copy and social posts to appeal to "The Algorithm." We stuffed keywords and built backlinks to climb a list of blue links. We wrote skyscraper blogs.
šš¼
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2024 ā 2026: The AEO Era We mine the actual, messy questions people ask on Reddit and LLMs like ChatGPT, Grok, and Gemini. We don't want to be "found"āwe want to be the š§© linguistic match for the answer.
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AI doesn't have a vibe check; it has a clarity check.
-@emilybinder
Why I'm Getting Leads from ChatGPT:
youtube.com/shorts/fyd128R1dā¦
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We don't say 'click the link below' anymore. -Emily Binder
youtube.com/shorts/w9IexCtWNā¦
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Beetle Moment Marketing retweeted
A brand that understands algorithmic distribution looks like itās from 2028 compared to one still thinking in terms of static websites or SERP.
When you're on an audio podcast, people can't see the micro expressions on your face. You have to bring energy and passion purely through your voice.
Vocal warmups:
š« Do 10 push-ups: get the blood flowing
š Do 5 tongue twisters / vocal warmups (search YouTube)
š§ Hydrate
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Beetle Moment Marketing retweeted
AI is already citing posts you could create todayā and they donāt need to be viral AT ALL.
The top 2 platforms LLMs cite might surprise youā¦
Itās not about followers or likes.
Clear, natural-language answers win.
Thatās what tools like ChatGPT, Google Gemini, and Perplexity pick up. #AEO
New podcastš
The rules changed.
Most firms haven't.
Interest Media has replaced the follow graph.
AI search is replacing trad search & referrals.
Companies who treat marketing as a strategic asset ā not a line item to minimize ā are capturing the trillions of capital currently in motion.
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AI doesn't have a vibe check; it has a clarity check.
Eg: If you are a financial advisor, your "comprehensive wealth management" site text is invisible to a logic engine. But your specific answer to a Reddit thread? That's a lead generator.
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Hear how Emily turned Grok, ChatGPT, and Reddit into lead gen engines organically (no spend):
Video: linkedin.com/posts/emilybindā¦
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The firms winning in wealth management arenāt the loudest ā theyāre the ones publishing the most useful thinking. Have a POV.
music.youtube.com/watch?v=ZUā¦
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Planning a Happy St. Patrick's Day post? Watch this first.
Lots of advisors think holiday posts add to brand visibility. They don't ā it's just filler. Here's a better, more personal date-driven marketing idea from @emilybinder.
ā¶ļø Before you post that Canva shamrockš...
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AI doesn't surface the most compliant firm. It surfaces the most coherent one. Generic marketing isn't just ineffective ā it's now actively replaced.
#wealthmanagement #finserv
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Beetle Moment Marketing retweeted
Where to begin! I focus on: optimizing for voice and conversational queries.Ā
Mirror natural language.
In a nutshell, real peopleās discussions, reviews, and user generated content is far more of a signal for AI than it was for traditional SEO.
A few things top of my mind for AEO:
1) One key shift:
From Keywords to User Intent: AI understands the meaning behind queries, moving past keyword matching to satisfying user intent, often by directly answering questions.
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Pages that arenāt updated at least quarterly are 3x more likely to lose AI citations. Freshness isnāt optional. Old content falls off and usually doesnāt come back.
3) Only ~30% of brands show up consistently across AI answers. Thereās no real āpage oneā. You drift in and out.
4) About 60% of AI Overview citations come from pages that donāt rank top 20 in Google SERP. If your plan is ārank higher,ā youāre missing where a lot of discovery actually happens.
5) ~ 85% of brand mentions come from third-party sites. Reddit, YouTube, comparison pages, reviews. Thatās where LLMs go to see what people really think.
6) Community content influences close to half of AI answers. Real conversations matter. UGC shows up in ~48% of answers.
youtube.com/shorts/sXe6g1s2-ā¦
Clear space is the no-fly zone around a logo: fundamental in branding.
It's wild how many SMBs have no proper brand guidelines. Signs:
šelements nearly TOUCHING logo!
šrandom fonts
š¦no lockups
šno stacked logo
Remember, brand is a feeling. It lives in the subconscious.
ALT Examples of clear space around logos following brand guidelines best practice for design. Slack, Microsoft Bin, Reddit, PBS logo examples of safe areas.