We are a behavioural consultancy that helps companies achieve sustainable growth by truly understanding people. We are B Corp and MRS accredited.
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Joined October 2019
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Should businesses call time on alcohol's integral role in British working culture? Dr Alexandra Dobra-Kiel discusses in @raconteur: raconteur.net/talent-culture…
#sobercurious #workplaceculture #alcohol
So excited to see @LeaKaram at @RTS_media Cambridge Convention in a few weeks alongside other experts discussing UK viewing habits 👇
#RTS #viewinghabits
The opening session of the RTS Cambridge Convention will see @MahonAlex, @RonanHarris, Angela Jain, Lea Karam and Pedro Pina dive into UK viewing habits amid the maelstrom of content choices.
Find out more about the session and book here: rts.org.uk/event/rts-cambrid… #RTSConvention
With reports showing that returns equate to a huge 5 billion pounds of waste each year, it’s no surprise that #retailers are looking to costed #returns. But how can they combat #consumer resistance? Ella Britton delves this in @creativesalon_: creative.salon/articles/feat…
“Understanding the role of #AI and how it can be used to amplify an employee’s output could be the missing piece in the #productivity puzzle.”
By implementing #psychologicalsafety, businesses can harness AI and boost productivity in their workplace: behave.co.uk/insights/how-bu…
Dr Alexandra Dobra-Kiel highlights the significance of creating a workplace environment that prioritises #psychologicalsafety for @worklife_news as they explore the top five antidotes to re-engage employees and mitigate the occurrence of quiet quitting.
worklife.news/culture/antido…
Following the news that the @JohnLewisRetail has scraped staff bonuses, our Innovation & Strategy Director Dr Alexandra Dobra-Kiel highlights the bigger risks associated with this for @MT_editorial, and why ensuring #psychologicalsafety is key.
managementtoday.co.uk/why-jo…
Despite being a staple of British brewing, #caskbeer has been losing market share to other #beers and alcoholic beverages.
@DanielHegman uses the COM-B framework to understand the factors behind this decline and how to encourage #behavioural change: behave.co.uk/insights/applyi…
During a recession, it is even more vital for companies to understand their customers and their changing needs. @DanielHegman and Lauren Stephenson outline the key layers needed to understand your #audience during a #recession: behave.co.uk/the-key-to-mark…
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Cognitive fluency: the path of least resistance. A psychology thread on this principle, its implications to consumer behaviour and what marketers can do capitalise on it
Interesting insights from @DanielHegman on the status quo bias and its implications to marketing 👇
Finished your #Christmas shopping yet?🎁 @Willlloyd and @rshotton discuss three wise lessons on #gifting from a #behavioural point of view, and why brands should take note in @MarketingWeekEd: marketingweek.com/lessons-gi…
#QuietQuitting can be contagious, so it's vital companies understand what it is & how to respond to it. Dr Alexandra Dobra-Kiel discusses the emotional angle of Quiet Quitting in @creativesalon_, and how teams can restore commitment and unlock creativity: creative.salon/articles/part…
Interesting insights from @DanielHegman on consumer behaviour👇
Advancing technology means platforms like #TikTok have an unprecedented ability to alter human #behaviour like never before, but as @LeaKaram discusses in @PMarketingW, with great power comes great responsibility: performancemarketingworld.co…
#LizTruss recently suggested scrapping the #HFSS advertising ban, but how could this ban impact behaviour? @DanielHegman discusses how the potential HFSS ban could impact human decision-making by looking at the hot and cold empathy gap and the B=MAT model: behave.co.uk/will-the-potent…
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Is quitting for losers? Is quitting a job, a start-up, a relationship or any of our pursuits a sign of weakness? @Econ_4_Everyone' recent book has some thought-provoking insight on the topic. Based on this, a psychology tread on our resistance to quitting and what to do about it:
#JohnLewis recently released an emotive ad centred around fatherhood, with the tagline ‘For All Life’s Moments’. This ad went viral, but what makes it effective? @DanielHegman explains how to use #lifemoments to create an effective #ad campaign:
behave.co.uk/how-john-lewis-…
In July the #FCA published its much-anticipated policy statement and finalised guidance for the financial services sector.
@DanielHegman discusses how to respond to the FCA Consumer Duty Principle and put the #consumer first through #behaviouralscience: behave.co.uk/responding-to-t…
Brilliant thread on the psychology of pricing by our Associate Consultant Daniel 👇
A #recession is an unnerving time for businesses and consumers alike, but by adapting your marketing strategy, you can ensure you don’t get left behind.
Ella Britton explains how you can use #behaviouralscience to win in a recession: behave.co.uk/how-to-win-in-a…