Product @LottieFiles. ex @paritytech and @Polkadot
Bordeaux
Joined November 2012
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Proud of this new chapter for Braille. 🎉
What started as a clear mission to tackle bad UX in Web3 naturally evolved as the market did. AI matured, crypto matured, and expectations around products changed fast.
Today, teams don’t just need better interfaces. They need products that make sense, systems that scale, and experiences people can actually trust and use.
@braille_studio reflects that evolution.
More product-centric, more end to end, and better aligned with where AI and Web3 are heading.
This shift reflects how our approach has expanded:
• From focused deliverables to end-to-end product thinking
• From one-off projects to tailor-made product packages
• From early-stage exploration to scaling and restructuring products, across AI and Web3
Pre-seed, seed, Series A to C, or Web2 to Web3 migration.
Same standards. Broader scope.
Excited for what’s coming next
Braille becomes Braille Studio.
To our past and current partners, thank you.
To our future collaborators, we can’t wait to work with you.
Onwards to simplifying how people interact with technology.
Check out our new website:
braille.wtf
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Proud of what this team shipped, it's what I've been working on these past months 🚀
A real vector file, not a video, that you can keep refining and open in Lottie Creator when you want to go on by hand.
Tell me where it falls short or if you have any feedback!
After years working in product, agencies, and startups, one problem kept showing up everywhere.
Teams move faster than their decisions do.
Designers trying to make sense of conflicting feedback because nobody resolved it before it reached them.
Agencies eating revision rounds that had nothing to do with the actual work.
Freelancers absorbing the cost of decisions that were never theirs.
Founders slowly losing control over their own direction.
It always plays out the same way: work starts before the team is aligned, and someone downstream pays for it. We got tired of watching this happen.
So we built Sen.
Sen structures what happens before execution starts. It surfaces conflict, forces resolution, and makes sure direction is clear before the team moves forward. AI spots the friction. Humans make the call.
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Co-builded this with @sadhikasethii, limited waitlist is open, few spots already taken.
If you run a studio, agency, product team, or you're a freelancer done absorbing misalignment that isn't yours, join the waitlist 👇 sen-it.io
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Your brand is your first UX.
Before anyone uses your product, they experience your brand. Website, messaging, visuals. That's the first interaction.
Most teams treat it as an afterthought.
Here's what I keep seeing in Web3 and AI:
🧩 The tone of voice changes at every touchpoint, docs, socials, and product all sound like different companies
🎨 No clear positioning, so every investor, partner, or user gets a slightly different story
💬 The pitch deck tells a great story but the website tells a different one
📉 The product has traction but the brand still looks like a hackathon project
The result? People bounce before they even try the product. Not because it's bad. Because the brand didn't earn enough trust to get them through the door.
Here's how I think about it:
1. One voice across every touchpoint
Create a simple tone guide and make it the default for anyone who writes, designs, or ships anything public. Consistency builds trust faster than any redesign.
2. Positioning before visuals
If you can't explain who you're for and why it matters in one sentence, no logo or color palette will save you.
3. Your website has to match your best pitch
If someone can sell the product perfectly in a meeting but the website can't, the brand isn't doing its job.
4. Your brand has to keep up with your product
A brand that matched at pre-seed can hold you back at Series A. If the product grew but the brand didn't, people feel it.
This is why we built the Signal Package at @braille_studio. Full rebrand and website in one sprint. Positioning, messaging, visual identity, and a full fledged website ready to go live.
Because shipping a great product with a weak brand is like writing something brilliant that nobody can read.
DMs open.
Tight sprint, fast feedback loops, clean execution.
Shipped a full website rebuild for @OctavFi in time for Devconnect.
From Figma to Framer, aligned with their new brand and core offerings.
Big thanks to @mbaril010 and the team for the trust.
If you need branding or a website that actually ships, happy to chat.
.@OctavFi had a new brand but an outdated website, with only three weeks until Devconnect 2025.
They reached out to rebuild their site around the new branding and two core offerings: Octav Pro & Octav API.
We redesigned from scratch in Figma, then built the full site in Framer.
The new website was shipped on time, ready for a successful event!
"Braille onboarded quickly, executed cleanly, and delivered a result that gave us confidence going into the event." — @mbaril010 , CEO & Co-Founder
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4) A story that matches the product
Clear product with weak narrative kills conversion.
Strong narrative with confusing product kills retention.
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This is why at @braille_studio we built MVP Ready: a 2-week sprint to design, build, and launch a functional MVP. Strategy, key flows, core integrations. Something you can demo, ship, and iterate on.
DM me if you want the sprint structure.
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Ben Cpnd retweeted
"Every successful product requires product management."
Product management is about orchestrating all the expertise into features that users love.
It's also about understanding your audience, show empathy, going farther than what your users expect.
That's what outstanding user experience is about, and how you win against competition.
I think this part is still one of the few areas where AI haven't done great yet.
With YC calling for startups on this topic will change that.
That's exciting. We'll have more time and energy to experiment about other features.
Cursor for Product Managers
@amiklas
AI is great at writing code, but product success depends on deciding what to build.
We think there’s an opportunity for an AI-native system focused on helping teams figure out what to build, not just how to build it.
Ben Cpnd retweeted
Vibing a PoC on @Lovable update:
First milestone complete! ✅
Submitted tonight our template to the Lovable template challenge.
Credits used: ~200 (50 EUR)
Time vibing: ~9h30
Next steps:
- Consolidate analysis framework for consistency
- Fix hotspot positioning and feedback display
- Improve the knowledge base
- Polish end-to-end flow with Google OAuth, error handling and toasters
- Integrate Stripe
- Stronger marketing CTAs
And the hardest one: find the first client that want to pay for this service
Just landed in Abu Dhabi for @SolanaConf 🇦🇪
Wrapping a 2-month Asia trip meeting incredible people.
Getting more involved with @braille_wtf & key Solana players behind the scenes (more on that soon 👀).
Let’s connect if you're around, always up to talk UX, branding & product.
Ben Cpnd retweeted
Read @gor0gue's rebrand story 👇
R0GUE has evolved, not with a cosmetic refresh, but with a sharper identity built for impact.
It’s a clear statement of who we are and how we build.
Our partnership with @braille_wtf goes beyond branding into full-stack Web3 architecture and end-to-end execution.
👀
If R0GUE gets a new brand, does Pop too? You might get a sneak peak @Polkadotsub0 if you go to Daan's talk 👀
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Latest work for @gor0gue is just out.
Always a pleasure to work for such talented team 🫶
New brand. New site.
Same mission: building high-performance systems for the next era of Web3.
The new R0GUE identity mirrors our work:
precision architecture, disciplined engineering, real-world outcomes.
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Wrapped up an intense and inspiring week at Thailand Blockchain Week 🇹🇭
Started with hearing @SanjayPopli from @cryptomindgroup break down why Thailand is primed for growth in Web3.
Clear regulation, rising investment, and serious local builders. Hard not to be bullish.
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Also dropped by @Cardano_CF and @avax side events.
Met great folks from @CryptoJobList or @timweb3_.
Big convos around product, partnerships… and the ongoing pain that is Web3 UX.
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