Benja Paz Vermal (@benjaminpv) header
Benja Paz Vermal (@benjaminpv) profile picture

Head of Social Media at the @Olympics. Former Digital Engagement Manager at #Rio2016 Olympic and Paralympic Games.

Madrid, Rio, Argentina
Joined April 2010
Photo by Benja Paz Vermal (@benjaminpv)Photo by Benja Paz Vermal (@benjaminpv)Photo by Benja Paz Vermal (@benjaminpv)Photo by Benja Paz Vermal (@benjaminpv)Photo by Benja Paz Vermal (@benjaminpv)Photo by Benja Paz Vermal (@benjaminpv)Photo by Benja Paz Vermal (@benjaminpv)Photo by Benja Paz Vermal (@benjaminpv)Photo by Benja Paz Vermal (@benjaminpv)Photo by Benja Paz Vermal (@benjaminpv)
Benja Paz Vermal retweeted
The #MilanoCortina2026 Olympic Flame-lighting Ceremony is about to begin! Let’s celebrate ahead of February’s Olympic Winter Games! 🔥 #MilanoCortina2026 | @MilanoCortina26
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What really moves the needle? Knowing your audience and meeting your fans where they already are + having a unique value proposition that naturally pulls them towards your brand. #MediaSummit25 @SportsPro
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Great fan experience isn’t a ‘nice to have’, it’s the engine of growth. Personalization, frictionless UX and authentic storytelling are what turn reach into real community… and community into revenue. @SportsPro #MediaSummit25
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Benja Paz Vermal retweeted
As we begin the Closing Ceremony, we say “Merci Paris”! 🇫🇷🙏 A magical city! A magical Olympic Games! ✨ #Paris2024 #ClosingCeremony
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Thrilled with the amazing figures we have been able to amase so far in #Paris2024. 11 billion engagements on @Olympics social media across platforms and in 9 languages!
Alejandro Lifschitz, Associate Director, IOC Digital Engagement & Marketing Department: 🏆Records broken across Olympic digital & social and media platforms 3⃣ x more search interest compared to past #OlympicGames 2⃣0⃣ million people per day visiting the Olympic website and app 2⃣7⃣ million new followers on the IOC's Olympic Channels 7⃣8⃣% of new followers from youth focused platforms 1⃣1⃣ billion social engagements during the #Paris2024 #Olympics – 80% more than the Tokyo 2020 Olympic Games
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In the Olympics social media, more than 8.5B engagements have been accounted to date - already 40% more than the entire Tokyo 2020 period. Breaking digital records in the Olympics :)
"France and the French people have welcomed the world with open arms and open hearts and given the world a glimpse of France and a glimpse of the passion of the French people for sport." IOC President Thomas Bach #Olympics #Paris2024
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¡Primera medalla de #oro para Argentina en Paris 2024! 🇦🇷🥹 A la historia del deporte latinoamericano: José Torres Gil marcó 94.82 y se consagró campeón olímpico en BMX freestyle. 🚲 ¡Vamos, MALIGNOOOO! 💥✨ #JuegosOlímpicos #Paris2024 I @PrensaCOA
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¡Y YA SON DIEZ! 🌟 Con la medalla del "Maligno" José Torres Gil... Argentina se ha subido al podio en los últimos 🔟 #JuegosOlímpicos desde Seúl 1988 hasta #Paris2024. 🥇 🥈 🥉 ¡Vamos, muchachos! 🇦🇷
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The @Paris2024 Opening Ceremony is almost here! 🇫🇷 The countdown is on! ⏰ It starts in just one hour! 🎉 Find out where to watch it live in your country: oly.ch/46i9b5O #Paris2024 | #OpeningCeremony
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Benja Paz Vermal retweeted
Stay ahead of the game with these @Paris2024 must-haves: 🏅 1: Download the Olympics app to experience the action, enjoy exclusive access and much more: oly.ch/3Wrh8C6 2: Check the following link to see where you can watch the Games in your country: oly.ch/46i9b5O #Paris2024
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Benja Paz Vermal retweeted
It goes beyond sport. It's the Olympic Spirit. #MoreThanSport | #Paris2024 | #Olympics | @Paris2024
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Benja Paz Vermal retweeted
The IOC has partnered with the National Olympic Committee of Saudi Arabia to host the inaugural Olympic Esports Games 2025 in the Kingdom of Saudi Arabia. This follows the IOC’s recent announcement to establish the Olympic Esports Games. More: olympics.com/ioc/news/ioc-an…
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Benja Paz Vermal retweeted
An electrifying day one in Budapest! ⚡️ The #OlympicQualifierSeries kicked off with amazing performances in skateboarding and sport climbing... and the athletes truly delivered! The Olympic hopefuls stunned the crowds with jaw-dropping tricks and impressive climbs. 🤩 Here's what went down. 👀 #Budapest2024 | #OlympicQualifiers
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Benja Paz Vermal retweeted
The IOC Executive Board is proposing the creation of “Olympic Esports Games” to the 142nd IOC Session, which will be held during the Olympic Games Paris 2024, when the IOC Members will vote on this proposal. More: olympics.com/ioc/news/ioc-eb…

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Benja Paz Vermal retweeted
Breaking: IOC Executive Board proposes creation of “Olympic Esports Games”
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Quite a read.... Average screen time by country: electronicshub.org/the-avera…
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And only 99 days left for @Paris2024!
It’s not even summer, but this year’s Summer Olympics are already lighting up the conversation on X! 🔥 There have been over 6.9 BILLION impressions on posts about the Olympics so far this year. 🧵
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First medal of the @gangwon2024 #YouthOlympics goes to Germany!
The first gold medal of #Gangwon2024 goes to Antonia Pietschmann! 🥇 The 17-year-old from Germany wins the Women's Singles in #luge. Germany is the only NOC to medal in each edition of the Winter YOG, and the streak continues! @FIL_Luge | @TeamD
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