Bartosz Berlinski

I'm a strong believer in the potential of wearables, with smartwatches leading the way. Apple has set the standard in this market, and from personal experience, the Apple Watch offers an array of invaluable features, particularly in biometric tracking and credit card payment :-). After a year without one, I’m ready to make the switch back this month. While I tried the Oura Ring—an impressive device for sleep tracking—the lack of support for strength training and its discomfort during heavy lifting (it’s simply not practical with a barbell or pull-up bar) have ultimately brought me back to the Apple Watch. I'm thrilled to announce that we’ve just launched a new Apple Watch app at @activerse_app ! Huge congratulations to our development and product teams for their hard work. This release significantly enhances our apps’ training functionality, providing seamless navigation and, soon, weight tracking for strength training. It will be available for all our brands (below example from Radiance). Looking beyond the Apple Watch, we are actively exploring other innovative wearable options that could reshape the way users engage with our apps: Wear OS: Google has made significant improvements to its Wear OS, bringing it closer to Apple’s capabilities. With more Wear OS watches entering the market, this is an area we’re keen to monitor. Garmin: My business partner and activerse CTO, Tomasz Gałczyński, is an avid triathlete / runner and a big fan of Garmin. It’s an outstanding watch for athletes, offering durability and precision for high-performance sports. However, the limited support for custom apps presents restrictions for our specific needs at activerse. Amazfit by Zepp - Honestly, I wasn’t very familiar with the Amazfit brand until last weekend when I watched the Hyrox competition in Poznań, where Amazfit was one of the official sponsors. Amazfit aims to deliver Garmin-level functionality at a fraction of the price, complete with its own app ecosystem. We'll be keeping a close eye on how it performs, especially as Black Friday / gifts season approaches.

💪🤩@activerse_app & @MrlondonTV – at Dopiewo, Polska

Two years ago, I came across an article that delved into Peloton's strategy. A particular line caught my attention and I scribbled it down: "The social aspects in particular seem woefully underdeveloped and almost entirely outsourced to Facebook" It struck me that @activerse_app, too, was relying on external platforms for its app's community engagement. We knew that had to change. So, a primary goal for 2023 was to enrich our in-app community experience. And we've done exactly that. This week, we introduced an integrated community feature within the "Diet & Training by Ann" app. New implementation coming soon. Initial feedback has been overwhelmingly positive. It seems users have been longing for a secure, exclusive space to connect & motivate. We anticipate this will boost user retention and introduce a fresh layer of engagement, especially as we integrate the community with our native live feature, which we rolled out late last year.