Erik Bernstein

Saying more doesn’t always build trust. Especially in tense moments, it’s tempting to fill the silence — to add another line, another message, another update. But sometimes the most honest, credible thing you can say is: “We’re still working on it. Here’s what we know so far.”

If you have trouble getting your employees to work #together, start by encouraging the mindset that all of our jobs flow together to create the company. Each role is intricate to another. When this narrative is established, it should get easier to incorporate #teamwork. #Leaders

I still remember the first time I spoke up in a room full of people with way more experience. That moment shifted something for me. It showed me that clarity can matter more than hierarchy. A thoughtful question can have just as much impact as a bold idea.

Einstein said it best. #Ethics don’t change with the situation. The hardest decisions are often the most important ones. Leadership is about holding that line, even when no one is watching or when it would be easier to look the other way. Those moments are what define us.

Messaging isn’t a one-and-done effort. People are busy, distracted, and pulled in different directions. If you want something to stick, it needs to show up more than once. Clear, consistent messaging is how you truly make an impact. #StrategicCommunications

Don't snap back at people, but tell them their behavior crosses a boundary and isn't acceptable in the #workplace. That statement alone can be powerful without escalation, and gives you the forum to express how you felt in a healthy manner. #EmotionalIntelligence at work matters.

As communicators, our job doesn’t stop once the message is sent. Making sure it’s understood takes clarity, intention, and listening. Sometimes, it’s as simple as asking, “Does this make sense?” Those small moments of connection add up. #StrategicCommunications #Leadership

If you want to be better at something, you practice. It really is that simple. Whether it's playing an instrument, throwing a ball, or helping your organization navigate a crisis, you cannot reasonably expect to succeed unless you put in the work. bit.ly/49mglGG

Had some fun talking to Business Insider about communications strategies for anyone who finds themselves the subject of a Taylor Swift diss track. Matty Healy may not be popular with Swifties but his PR game is on point! bit.ly/3JOBe22

If you found out, right now, that your company was being served in a massive lawsuit and a reporter from the was already working on a story, would you know the first steps to take? Are you prepared for crisis, or are you hoping your luck will hold out? bit.ly/3vjbze2

The worst possible thing you could do in a serious media interview is show the world that you'd rather be running for cover than answering the questions being hurled your way. How do you ensure success? Preparation is key. bit.ly/4agWF7R

While not every negative review is the end of the world - these days people actually expect to see a couple! - you can't afford to let too many pile up. So, what are the first steps you should take when you get a bad review? bit.ly/4avBeiR

Traditional PR and crisis management are more akin to two sides of the same coin than completely disparate disciplines. bit.ly/48VED9r