Curated news about all things Marketing from AI to SEO to Content Marketing via B2B Marketing agency @TopRank
Minneapolis, Minnesota
Joined November 2007
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BIGLIST B2B Marketing & SEO retweeted
I'm looking forward to my 16th year speaking at #CMWorld tomorrow! Learn how to integrate original research, influencers and experiential content to drive full funnel thought leadership results: schedule.contentmarketingwor… See you Oct 6 at 2pm room 207 👍
What is the intersection of influencers and AI search visibility? Watch this clip with @TopRank's @leeodden on the Dreamdata podcast: youtube.com/shorts/qIOQP99kC…
Check out the new episode of the DreamData podcast featuring @leeodden from @toprank talking about all things B2B Influencer Marketing for 2027: open.spotify.com/episode/4wy…
BIGLIST B2B Marketing & SEO retweeted
What does B2B creativity look like in the age of AI search?
@leeodden joins @gfiorelli1 on The Search Session to explore buyer information journeys, influencer marketing, internal experts, and building trust beyond the latest AI tactics.
Listen now 👇
buff.ly/FYFqoEV
BIGLIST B2B Marketing & SEO retweeted
B2B analyst recognition brings prestige with buyers who know you, but can AI see it? Are influencers talking about it? Learn how to use Best Answer Marketing for influence to turn Analyst recognition into full funnel AI visibility : toprankmarketing.com/blog/pr…
BIGLIST B2B Marketing & SEO retweeted
B2B content now has two audiences: buyers and AI. Learn how research, influence and thought leadership can help your brand become the best answer for B2B buyers and AI answer engines alike:
toprankmarketing.com/blog/be…
BIGLIST B2B Marketing & SEO retweeted
Commodity content is an anchor sinking B2B brands into invisibility with AI search and buyers. The worst part: B2B brand content often competes with itself. Here's a success formula for creating unique, expert-led content for buyers and LLMs alike: toprankmarketing.com/blog/un…
BIGLIST B2B Marketing & SEO retweeted
One of the biggest opportunities in the fast growing B2B influencer marketing space isn't mega or micro creators. Learn about how B2B brands are building influence from within featuring C-Suite Creators in my latest post on B2B Marketing Blog: toprankmarketing.com/blog/b2…
Great conversation here on what kind of content succeeds in AI search and with LLMs - #beyondb2bmarketing podcast
What kind of content wins in AI search? According to Trevor Pyle from @profound original, non-commoditized content is your starting point. Offsite matters too including 3rd party mentions, G2 reviews, mentions by influencers, LinkedIn & Reddit. Watch: youtube.com/watch?v=s0dH7HL5…
Super smart search marketing pros to follow on X:
@rustybrick
@aleyda
@glenngabe
@VeryWellVersed
@lilyraynyc
@wilreynolds
@jonoalderson
@gfiorelli1
@randfish
@BrianEDean
@BritneyMuller
@TheCoolestCool
@5le
@Dixon_Jones
@CyrusShepard
Who would you add?
BIGLIST B2B Marketing & SEO retweeted
Google Search Console now can show you your social and video content performance in Google Search for Instagram, TikTok, X and YouTube seroundtable.com/google-sear…
What do AI search platforms say about your B2B brand? Is it accurate? Is it compelling? Learn about AI search visibility and optimization from the latest episode of #BeyondB2BMarketing with host Lee Odden and guest Trevor Pyle from Profound: toprankmarketing.com/podcast…
Blogging for SEO is dead. Long live blogs! If you've invested years in blog content and are wondering, now what? This post helps uncover how to work with blog content to maximize AI search visibility:
Is blogging for B2B marketing dead? Blogs might not be the tip of the iceberg, but they are valuable in a different way for AI search. See what the latest research says about blogs and AEO/GEO toprankmarketing.com/blog/bl… by @NickNelsonMN @toprank
What's the future of discovery for B2B brands? Learn from the zero click marketing master, Rand Fishkin in the latest episode of the Beyond B2B Marketing podcast linkedin.com/feed/update/urn…
BIGLIST B2B Marketing & SEO retweeted
While organic search impressions are rising, clicks are disappearing.
That plus 94% of business buyers now use AI in their buying process. (Forrester) means B2B marketers have made AI search a top priority. SEO fundamentals are the key but with a best answer twist: toprankmarketing.com/blog/ex… by @NickNelsonMN @TopRank
🤖 Made with AI
If your B2B brand works with influencers / creators, this is an opportunity for your voice to be heard! Take the B2B Influencer Marketing Survey for 2026 today: survey26.influencermarketing…
BIGLIST B2B Marketing & SEO retweeted
All Search is now AI Search. Here's what B2B Marketers need to do about it: toprankmarketing.com/blog/ai…
Example of a Google Search Profile: Lee Odden profile.google.com/@leeodden…
B2B Marketing is full of cliche's and this man has been on a mission to break free of them (and boring B2B) with next level creativity. Check out the latest episode of #BeyondB2BMarketing featuring Reuben Webb from @TheDrum
What happens when AI can create content, images, videos, and even campaigns at scale?
According to Reuben Webb, B2B Editorial Lead at @TheDrum, it makes one thing even more valuable: Originality.
Learn why on the latest #BeyondB2BMarketing podcast: toprankmarketing.com/podcast…
BIGLIST B2B Marketing & SEO retweeted
Check out our latest on Substack: The Best Answer Brand Advantage: Lessons from 9.5 Million AI Citations toprankmarketing.substack.co…
