I help companies design and grow inbound lead generation strategies.
Monroe, MI
Joined May 2007
- Tweets17.7K
- Following310
- Followers8.6K
- Likes5.8K
What if most ‘collaboration’ was just elaborate handoffs between silos?
Solo execution (+ AI tools?) gives you:
•Tighter vision to reality
•No telephone game
You lose the sparks that come from collaboration.
The question: how often were we actually getting those sparks?
🧵 FinTech companies are abandoning traditional marketing automation for "Marketing Engineering" — and seeing crazy ROI
Here's why this shift is happening and how to implement it 👇
The technical implementation involves:
• AI-powered lead scoring engines
• Automated compliance content review
• Dynamic personalization at scale
• Real-time regulatory monitoring
I just published the complete guide to Marketing Engineering for FinTech, including technical frameworks and case studies:
👉 verifiedvector.com/blog/fint…
Bold prediction: Every major FinTech will have a Marketing Engineer by 2026
Bill Rice retweeted
If you aren't spending at least 5 hours a week learning AI outside of work, you're doing yourself and your career a huge disservice.
I have a feeling that vibe coding is going to heavily impact the SaaS market.
I essentially coded up a pretty effective Google Slides in 10 minutes using Cursor + Next.js.
verifiedvector.com/presentat…
It’s not perfect.
But, the really cool thing is I can literally keep talking to my slide deck until it is perfect.
No more fiddling with a UI that I can’t quite figure out, trying to set design parameters I am ignorant of, and Googling to find videos of how to do a cool layout or effect I’ve seen elsewhere.
Liberating!
Inspired by @shl recent Public Board meeting.
"We started making all of our slide decks with Next.js; it's just easier."
Then, I started thinking: "Why should all of my slide decks be online, on my website, in a thought leadership hub. And, start including slide decks for certain strategic blog posts. Heck, even my sales decks. After all executives and my ICPs love slide decks!"
So, here is my 10-minute, vibe-coded POC: verifiedvector.com/presentat…
It's not perfect. I'll make it better. But, I bet Google and LLMs will eat up this format.
(Brought to you by @cursor_ai + Claude Sonnet + Next.js & Tailwind + @Netlify and one cup of coffee)
@boringmarketer @gregisenberg you also bear some credit for this addictive rabbit hole.
The winners won't be the first to adopt XRP.
They'll be the first to build compliant XRP integration frameworks.
Risk assessment ✅
Audit trails ✅
Regulatory reporting ✅
Compliance monitoring ✅
Everyone's talking about XRP's potential to free up $1.5T in traditional banking.
As someone who's spent nearly 30 years in FinTech compliance, here's what they're missing: 🧵
Reality check: 72% of CMOs are prioritizing AI marketing.
But 90% of AI marketing initiatives fail in regulated industries.
Here's why: 🧵