Brian Lesser (@blesser) header
Brian Lesser (@blesser) profile picture

Brian Lesser

@blesser

Father of 3 amazing kids. Lover of travel and the outdoors. WPP Media.

 New York, NY
infosum.com
Joined April 2008
  • Tweets418
  • Following470
  • Followers3.9K
19Media
Photo by Brian Lesser (@blesser)Photo by Brian Lesser (@blesser)Photo by Brian Lesser (@blesser)Photo by Brian Lesser (@blesser)Photo by Brian Lesser (@blesser)Photo by Brian Lesser (@blesser)Photo by Brian Lesser (@blesser)Photo by Brian Lesser (@blesser)
Not the end of an era. But just a new way to transform this industry that needs innovation, higher standards, and change. @blesser you are the 🐐 and today honestly feels like YOUR day maybe even more so than mine. Thanks for helping me shine. ✨✨✨ – at London, England
Image from Lauren Wetzel (@LaurenFWetzel)
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The online ad industry is undergoing self-reflection. That's good news, @fmanjoo writes nyti.ms/2nWW8l6
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Brian Lesser retweeted
AdExchanger (@adexchanger) profile picture
AdExchanger@adexchanger15 Mar 2017
GroupM's Brian Lesser answers questions about mPlatform bit.ly/2mK7h82
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Brian Lesser retweeted
robnorman (@robnorman) profile picture
robnorman@robnorman22 Jun 2016
"The media pitch: making it better; transparently" lnkd.in/dCmyKUi by @robnorman on @LinkedIn
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Brian Lesser retweeted
robnorman (@robnorman) profile picture
robnorman@robnorman26 Apr 2016
"The end of the beginning of digital marketing" by @robnorman on @LinkedIn linkedin.com/pulse/end-begin…
The end of the beginning of digital marketing

The end of the beginning of digital marketing

This is the 10th year of our "This Year Next Year Interaction" series. As ever it is written from the perspective of a global media investment management company and for the interest of large...

linkedin.com
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Brian Lesser retweeted
robnorman (@robnorman) profile picture
robnorman@robnorman13 Jan 2016
GroupM's Rob Norman: 2016 Will Bring Less Demand For Bad Media Supply lnkd.in/eG5kuAr

LinkedIn

This link will take you to a page that’s not on LinkedIn

lnkd.in
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Brian Lesser retweeted
robnorman (@robnorman) profile picture
robnorman@robnorman11 Jan 2016
ROPO : Return on Planned Obsolescence. a different view of CES bit.ly/1UIY1KM.
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Brian Lesser retweeted
Ad Age (@adage) profile picture
Ad Age@adage6 Nov 2015
WPP's GroupM names Xaxis CEO Brian Lesser its North American CEO bit.ly/1kdTSmy
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How Xaxis’ Lesser Followed The Paternal Path To Change Advertising bit.ly/1EmODta @blesser @djmoore6552
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Brian Lesser retweeted
The Drum (@TheDrum) profile picture
The Drum
@TheDrum27 Aug 2015
Sir Martin Sorrell backs WPP’s Xaxis to smash the walled garden era of ad tech ow.ly/RrmVx
Image from The Drum (@TheDrum)
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Brian Lesser retweeted
AdExchanger (@adexchanger) profile picture
AdExchanger@adexchanger25 Jun 2015
How Xaxis Marketplace Swims Up The Waterfall bit.ly/1eJLR5X by @SarahSluis
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Brian Lesser retweeted
Andy Plesser (@Beet_TV) profile picture
Andy Plesser
@Beet_TV3 Jun 2015
Beet Video: @WPP’s @Xaxistweets Launches “Light Reaction,” a Mobile Performance Unit beet.tv/2015/06/light-reacto… @blesser @pjdinho
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"We’ve accomplished what I like to call the “grand slam of growth.” @blesser @WPP hubs.ly/y0PZF_0
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Thanks to all of our speakers & guests at the Programmatic 401! @blesser & Irwin Gotlieb finish off the day.
Image from Xaxis (no longer active, follow @WPPMedia) (@XaxisTweets)
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Brian Lesser retweeted
icomglobal (@icomglobal) profile picture
icomglobal@icomglobal26 Apr 2015
Team @xaxis for the win! #DataScientists#icom15
Image from icomglobal (@icomglobal)
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"@icomglobal: Big congrats to @Xaxistweets #DataScience Hackathon winners of the Young Millennial category! #icom15 http://t.co/nzufYVnbve"
Image from Caspar Schlickum (@CasparSch)
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Tomorrow in Dubai! Our MENA MD will be speaking @FestivalOfMedia on #programmatic. Agenda: hubs.ly/y0Hcg50
Image from Xaxis (no longer active, follow @WPPMedia) (@XaxisTweets)
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How do advertisers manage their data effectively? JR Crosby, Xaxis Director of Strategy & Investment, explains here: hubs.ly/y0G7XC0
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Brian Lesser retweeted
Eric Litman (@ericlitman) profile picture
Eric Litman
@ericlitman30 Mar 2015
Congrats to @evanschwartz @jeremyarnon @blesser! @Xaxistweets acquires @axtionx for mobile retargeting wpp.com/wpp/investor/financi…
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So proud of the team we built. Excited to join @blesser and the rest of the Xaxis team. lnkd.in/eTrtmzu
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