Director of data analytics, Ad Age
Joined March 2009
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.@ADCOLOR's Tiffany R. Warren says it's been "a difficult year" for DE&I, but she makes the business case for why DE&I is critical to innovation and more important than ever.
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U.S. ad employment reached an all-time high in October, adding 2,300 jobs last month to break an employment record set back in 2000. Click on chart to see my story.
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U.S. ad employment in September reached its highest level since 2000. That was back in the dot-com bubble, when internet startups shoveled money into advertising using a cash windfall from venture capital and IPOs. Click on chart to see my story.
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Happy Labor Day: U.S. ad employment surged by 2,900 jobs in August, strongest gain in a year. Ad agency employment is at an all-time high.
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The unemployment rate since March 2022 has been 3.4% to 3.7%. That mirrors Mar '68-Dec '69, when unemployment also held at 3.4% to 3.7%. That historic stretch ended with the start of a recession in Dec '69. Will there be a soft landing this time?
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Ad jobs, add jobs: U.S. advertising employment is at its highest level since the dot-com bubble, and ad agency employment is at an all-time high.
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What recession? U.S. ad employment is at its highest level since 2001. Ad agency employment reached an all-time high.
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What recession? Ad employment rebounded in April, and the unemployment rate hasn't been lower than its current level since 1953.
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U.S. ad employment fell by 2,100 jobs in March, the sharpest drop since January 2021. The question now is whether that’s a foreboding sign of what’s to come in the wake of deep job cuts at ad-related tech companies.
adage.com/article/datacenter…
N.C.'s @firstcitizens, which just took over failed Silicon Valley Bank, is truly a Holding company, run by the same family for 3 generations. It's led by Frank Holding Jr., grandson of R.P. Holding, who joined the bank in 1918—before computers, before TV, before radio.
After strong gains in 2021 through summer 2022, U.S. ad employment has plateaued.
When all is said and done, ad staffing in February was almost unchanged from September.
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U.S. ad employment rebounded with a gain of 1,400 jobs in January. Overall U.S. employment surged, and the jobless rate fell. Last time the unemployment rate was lower was … 1953.
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U.S. ad employment has fallen in three of the past fourth months. Employment now has slumped below its pre-pandemic level.
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Chinese e-commerce titan @AlibabaGroup vaulted to No. 2 from No. 5 in the @adage World’s Largest Advertisers ranking with ad and promotion spending of $14.2 billion in 2021, up 68%.
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Bradley Johnson retweeted
Amazon, Comcast and Procter & Gamble top Ad Age Datacenter’s rankings of the largest U.S. advertisers. Amazon and Alibaba top the rankings of global advertisers. Want to dig deeper? ow.ly/yclx50LXw5N
@adage's new ranking of the world’s top 100 advertisers includes six China-based marketers—internet ventures #Alibaba, #Baidu, @JD_Corporate and #Tencent; auto marketer @SaicMotormg; and food and beverage marketer Yili.
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Those six Chinese ventures in aggregate increased worldwide spending by 50% in 2021. The remaining 94 marketers in the @adage World’s Largest Advertisers ranking increased worldwide spending by 20%.
Among the world’s 100 biggest advertisers, @adage Datacenter found that 91 increased spending in 2021 vs. 2020, when ad spending fell amid a brief but brutal global recession precipitated by the pandemic.
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Among the world’s top 100 advertisers, 71 spent more in 2021 than they did in pre-pandemic 2019, according to @adage’s analysis.