Bridge 6

One Eleven Software & ROI2 join forces to create Network Influence E-Sampling - a new digital influence market for pharma...

Influence network sampling changes the sampling paradigm by targeting most influential MDs. This can be tracked real-time. #cbirxsampling

Klout measures influence in consumer setting, but ROI2 measures MD influence based on several metrics #cbirxsampling

Local thought leaders can be more influential than national thought leaders when it comes to suggesting therapy use #cbirxsampling

Up next @janetdcarlson of One Eleven on digital influence in e-sampling #cbirxsampling

CORRECT: Booz&Co survey of US/EU execs Current pharma marketing model broken release ow.ly/9P7Gu / download ow.ly/9P7C8

VT starts require sample reporting on April 1 so will fed, but whether data will be shared has yet to be seen #cbirxsampling

PhRMA: Will MDs begin limiting their requests for samples if reporting is made public? #cbirxsampling

PhRMA: Prescribers are not all happy with sample reporting requirements... especially if information is public #cbirxsampling

PhRMA: There are still many many open questions regarding Sunshine Act. #cbirxsampling

Marjorie Powell of PHRMA now speaking re: federal legislation impacting sample strategies at #cbirxsampling

91% of HCPs want more pharmacos to participate in e-sampling #cbirxsampling

MDs want samples and sample offers should be ubiquitous #cbirxsampling

Understatement of the day: Getting a national EMR is going to be a challenge #cbirxsampling

Where is alternative sampling going? Evouchers. Vouchers/samples+co-pay cards. #cbirxsampling

How well do you understand the multiple marketing programs going on for your brand Or are programs siloed? #cbirxsampling

Voucher costs typically come from sales line item #cbirxsampling