Bullish on all Chains | internet Capital Marketer | Senior BD @ArdenHouse_
Connect 👉🏼
Joined March 2025
- Tweets5.2K
- Following776
- Followers828
- Likes7.7K
Pinned Tweet
Been quiet on here but time to put you guys on 👀
I’ve moved into BD for @ArdenHouse_ basically the bridge between projects that need real growth infra and the people who build it.
what that means in practice: I work with teams on the stuff that actually moves the needle once the product is live:
→ premium websites that don’t look like every other template
→ CMC & CoinGecko listing (supply verification, corrections, the whole tedious process handled)
→ exchange wallet listings (Coinbase, OKX, Bitget, Binance, Gate)
→ community management that doesn’t sleep
→ KOL campaigns + X Spaces
→ launch pages for TGEs/presales
→ PR distribution
if you’re building something real and any of the above is a gap for you or you know a team that needs it this is your sign to reach out.
Catalog: growth.ardenhouse.io
Access code: QZEXK
let’s build 🫡
Emmy Stark retweeted
While the charts bleed, adoption keeps happening quietly.
Miami-Dade County now accepts $BTC for property taxes, and Texas has a bill to let cities invest up to $10M of public funds in crypto.
Real usage rarely trends on X, but it’s the key to mass adoption.
A successful Web3 campaign shouldn’t end when the attention fades.
The real test is what happens after people discover the project.
Do they connect their wallet?
Do they try the product?
Do they come back?
Do they tell someone else about it?
Views and impressions can open the door, but activation and retention show whether the message reached the right people.
Good growth isn’t just getting people to notice a project.
It’s giving them a reason to stay.
2
29
Not every trader complaint is a product insight.
When a trader says a platform needs a new feature, the important questions are:
What were they trying to do?
Where did the experience break down?
How often does it happen?
What are they using instead?
Without that context, teams risk prioritising the loudest requests instead of the problems affecting actual users.
Good BD isn’t just about bringing users to a platform.
It’s also about bringing back feedback the product team can act on.
11
13
62
A Web3 project doesn’t need the same message for every audience.
A trader wants to know why the product is worth using.
A creator wants a story worth sharing.
A potential partner wants to understand the value of working together.
A new user wants to know what problem the product solves.
Same product. Different motivations.
Good distribution isn’t just pushing one message across multiple platforms. It’s understanding what matters to each audience and communicating the value accordingly.
That’s where positioning and growth meet.
🤖 Made with AI
15
16
97
A Web3 community can look active and still be struggling to grow.
Hundreds of messages, constant raids, giveaways and new members don’t necessarily mean people care about the product.
The better signals are:
Are members using the product?
Are they returning without being prompted?
Are they inviting others?
Are they helping new users understand the project?
Community growth shouldn’t be measured by how noisy the chat is.
It should be measured by how much that community contributes to adoption and retention.
Strategic purpose
Demonstrates that you understand the difference between vanity engagement and meaningful community growth an important perspective for Web3 growth, community and BD roles.
13
12
93
One thing I’m learning in Web3 business development:
Being in the right room is only the first step.
A founder being active in a Telegram group doesn’t automatically make them a lead.
You still need to recognise a real opportunity, understand what they’re building, approach with context, and follow through without forcing a pitch.
Good BD isn’t about collecting contacts.
It’s about turning relevant conversations into trust and trust into a clear business opportunity.
Strategic purpose
Positions you as someone who understands relationship-led business development, opportunity sourcing and the difference between networking and actually creating business value.
14
15
134
A Web3 project can get plenty of attention and still struggle to grow.
Because visibility and adoption are two different things.
Look beyond impressions:
• Are the right people discovering the project?
• Do they understand what the product actually does?
• Is there a clear reason to try it?
• What makes them come back?
Getting attention is one thing.
Turning that attention into active users is where growth gets interesting.
That’s the part of Web3 distribution I pay attention to.
🤖 Made with AI
Emmy Stark retweeted
JUST IN: 🇷🇺🇺🇸 Tanker carrying 40,000 tons of Russian diesel en route to New York following agreement with President Trump.
A good product isn’t enough in Web3.
You need positioning, distribution, partnerships, and a strategy that turns attention into adoption.
At @ArdenHouse_ , we help Web3 projects build, position, distribute, and scale.
Building something great? Let’s get it in front of the right people. 🤝
12
10
101
Emmy Stark retweeted
Tony Stark just got a real tech job 😎
Robert Downey Jr. signed on as Snap’s honorary Chief Customer Experience Officer for SPECS, its new augmented reality glasses, and says the product sold him in 40 seconds after decades of unimpressive gadgets.
Meta and Apple are spending billions on smart glasses, and Snap just hired the guy who made them look cool on the big screen.
Source: Snap Inc. / Writer: Daniel