Hails from NYC. Now in NJ. Former Marine. Vet Advocate. Comms. Exec in the ad tech space. I inhale data and exhale content and random tweets. Thoughts? My own.
New Jersey
Joined December 2009
- Tweets1.5K
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What this year's Super Bowl ads said about diversity, influencers and commerce. Great article from @antoinettesiu
digiday.com/media-buying/wha…
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Brian Gallagher retweeted
Seeing this ad and being able to work with @dunkindonuts to help serve their ad during the #SuperBowl is an out-of-the-world experience.
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Brian Gallagher retweeted
It is a pleasure to power your #SuperBowl2024 ad to enhance your message of building body confidence. #KeepHerConfident
Low body confidence is the #1 reason why 45% of girls are quitting sports. Let's build girls’ body confidence 💪 and keep them in the game with our #BodyConfidentSport tool. Learn more and help #KeepHerConfident at👉 Dove.com/confidentsports
Brian Gallagher retweeted
@xrextremereach,
#AgentStateFarm salutes you. 🫡
See @JakeStateFarm and Arnold Schwarzenegger in our 60-second movie on 2/11. 🏈
Reply #stop to unsubscribe.
Looking to rid media waste in an impactful way? Here’s a 5-point action plan that puts the consumer first and ensures the future of ad-supported media from @amobee’s SVP of Marketing, Pam Zucker via @adexchanger: bit.ly/3BhHA5f #advertising #media #tvadvertising
Amen to that. Marketers and agencies need a diversified strategy that includes tech to reach audiences.
Great observation by Publicis' CEO in the WSJ today. The disruption from cookies to identity is real. But, to reach audiences, marketers will need to leverage tech w/their 1st party data. on.wsj.com/3B6gygX @megancgraham
Brian Gallagher retweeted
We loved being a part of the conversation at @Survata's Masters of Brand Measurement! Our GM of Measurement & Analytics, @jessicashogue, shared her insights alongside other experts from @MeetAmpersand, @MediahubGlobal, @Roku, @PublicisGroupe & @TremorVideo.
Innovid's CTO explains in 60 seconds why they days of privacy as an afterthought are over. "We must work with something that is very clear for the user...and maybe create a better value exchange..." bit.ly/31I5pRG @chalozin @TVREV #privacy #CTV #ConnectedTV #CTO
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So what's top of mind priorities for marketing leaders?
6 CMOs' from well-known brands share their insights with @eMarketer: bit.ly/36ZbaeN #Marketing #CMO #Marketers #Strategy
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Sunday winners other than KC Chiefs and that lucky co-worker in your office pool? Fox Sports for streaming the game in 4K and Verizon for its 5G network in the stands. Losers? Advertisers not being able to implement interactive ad units. bit.ly/3bdYnZc #adtech #ctv #ads
The Chiefs aren't the only ones to get a big win! @Innovid's work with @Pringles set us up for a 1st Place win in TV or Interactive/Enhanced TV category with @MediaPost's Creative Media Awards! bit.ly/2GQK5js #winning #CTV #commercials #connectedtv
Your very first experience of not having to “pay” for an item at an Amazon Go store awfully feels like you’re shoplifting $4 cookies...
#amazon #amazongo #cookies #nyc #futureofretail #walkedrightout
Having the Wednesday-ist of all Wednesdays? This 6-year-old kid who reviews Shirley Temples on @instagram shows us there really is hope in this world: bit.ly/2t9VkjQ
#ShirleyTempleKing #alltalent #kids #shirleytemple
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As Buenos Aires is translated to “good airs” or “fair winds” I can see how my @innovid colleagues in #Argentina really enjoy their monthly rooftop get-together! #insideinnovid #innofam #BuenosAires #freshair
At Innovid, we’re most proud of our culture and work environment. Our #Innofam in Buenos Aires hosts a monthly “Unplugged” event where candidates, clients, and friends alike are invited to kick-back and learn more about what we accomplish as a team.
#InsideInnovid
.@innovid shares 3 key findings that reveal how marketers can build greater audiences engagement for their brands on CTV and how it can complement & enhance linear TV strategies. Get your report here: bit.ly/2Ts2bzN #CTV #OTT #Content #Marketing #Advertisers
Congrats @SaraBethDonovan and @MintzHoke!
Mintz + Hoke Spins Off 'Media Only,' Taps Donovan To Run It: Sara-Beth Donovan, the long time media chief at Avon, CT-based agency Mintz + Hoke, has been named president of a new independent... bit.ly/2VyzM9s @mp_joemandese
Great read from @ZushaElinson who writes about the unintended consequence when online ads for gun locks and safes are blocked: on.wsj.com/2BpnFU5
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Brian Gallagher retweeted
Real life is officially scarier than @blackmirror, folks.
Men are using targeted ads to 'brainwash' their significant others into sleeping with them: bit.ly/2AWHzW8
Brian Gallagher retweeted
We are incredibly excited to announce the hiring of @QuliAriff as the new General Manager of our North American business. Ariff will lead our North America teams for growth and profitability, while translating customer needs into great content experiences! outbra.in/2SHdyk7
