
Partner & Design Director at @span_studio, and former president of @sta_chicago
Chicago
Joined September 2009
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Bud Rodecker retweeted
Where should you spend your summer vacation? Let these cities' logos decide for you. f-st.co/MDPIs5d
Bud Rodecker retweeted
Good morning! @span_studio takes influence from Illinois's native prairies for Chicago's Nature Museum brand 👀 creativeboom.com/news/span-i…
Bud Rodecker retweeted
Today on Brand New (Noted): New Logo and Identity for Peggy Notebaert Nature Museum by Span underconsideration.com/brand…
Bud Rodecker retweeted
How would you rank Reddit vs. Max vs. Pepsi vs. Nickelodeon? We asked six branding experts to weigh in. f-st.co/yDuo9HW
Bud Rodecker retweeted
Span associate partner Nick Adam shared his thoughts on some of this year’s rebrands with @FastCompany. Thank you @elissavetam, and @Lizstins for including us in this expert round-up of the year’s biggest branding stories!
How would you rank Reddit vs. Max vs. Pepsi vs. Nickelodeon? We asked six branding experts to weigh in. f-st.co/yDuo9HW
Bud Rodecker retweeted
A thoroughly reported and beautifully written story on the @ChooseCopi initiative by @Knibbs at @WIRED. Many thanks to Kate and Wired for doing such a great job on a complex and important set of problems and solutions. A must-read!
wired.com/story/copi-invasiv…
I went to Chicago's Calumet Fisheries a few months ago and noticed a poster on the wall advertising a fish I'd never heard of, "Copi." Turns out it's at the center of a campaign to save the Great Lakes and the revitalize midwestern fishing industry wired.com/story/copi-invasiv…
Bud Rodecker retweeted
Thank you to @CommArts, Michael Coyne, and Patrick Coyne for featuring our work with @SOM_Design on Urban Sequoia. Read about the project in today's Exhibit.
EXHIBIT: @span_studio’s motion graphics present the Urban Sequoia, an innovative city building design from architectural firm SOM that removes carbon dioxide from the air. ow.ly/VNoQ50MnjOW
Bud Rodecker retweeted
Thank you, Michael Coyne, and Patrick Coyne for featuring our branding for @ChooseCopi in the latest issue of @CommArts. Grab a copy here.
Communication Arts proudly announces the release of our 13th Typography Annual! Check out the winners of our 2023 Typography competition on our site! commarts.com/magazines
Bud Rodecker retweeted
A male Downy Woodpecker arrives at the Hand of Snacks and is promptly joined by the Queen, a Northern Cardinal. She will not be rushed in her selection. A Tufted Titmouse grabs a suet nugget after the Downy departs.
Bud Rodecker retweeted
“Copi’s top-notch new branding could not be more different than its original connotations.”
Thank you @AIGAeyeondesign & @jpksure for such a thoroughly reported piece on the Copi rebranding. It's great to read a thoughtful consideration of the role of design in our society.
A design studio has “rebranded” carp. But can a fish be a brand? — ✍️ by @jpksure >> aigaeod.co/copi
Bud Rodecker retweeted
‘The Copi project is a fantastic example of design innovation that is able to yield large-scale social impact.’
thanks @creativeboom, @katylcowan, and @tom_may!
Good morning! Some #brandidentity inspiration today: Chicago studio Span rebrands Asian carp as 'Copi' to help US biodiversity bit.ly/3e1677g
Bud Rodecker retweeted
Good morning! Some #brandidentity inspiration today: Chicago studio Span rebrands Asian carp as 'Copi' to help US biodiversity bit.ly/3e1677g
The @DesignMuseumChi is looking for a Development Manager to join the team. designchicago.org/developmen….
Come help us in our mission to inspire, educate, and foster innovation through design.
Hi @RightFontApp We just had our @Dropbox business account run an update, and now our shared font library is missing from the app. Opening the library doesn’t fix the issue. Any tips?
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Bud Rodecker retweeted
Read some more behind the scenes on the making of the Copi branding. Thank you @printmag and @thedailyheller for the write-up!
The Chicago-based firm Span took on a unique set of branding, naming and behavioral challenges around the invasive fish formerly known as the Asian carp.
See more on PRINT!
printmag.com/daily-heller/th…
Bud Rodecker retweeted
The Asian carp is not the first to get a makeover econ.st/3yrR9gK
Bud Rodecker retweeted
A must-read about the Copi rebrand by Kennett Werner on The Economist (@EconUS)
economist.com/united-states/…
Bud Rodecker retweeted
America’s least favourite fish gets a rebrand bit.ly/3y53ojh
































