Product VP - Gannett. Prebid Board Member. Adventure enthusiast. Dad. These are my personal tweets.
Washington, DC
Joined January 2007
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Bill Simmons leads Buy side panel - ‘pub priority should be focused on authentication’. #prebidsummit
Jeff Burkett retweeted
Join us November 10 as @gadilahav, @anablondonuk, @burk504, and Aaron Sue share insights into gathering usable data at the INMA Product and Data for Media Summit. ow.ly/V3RQ50LfVoO @jodiehop @arianebernard
Bloomberg Media shutting down all programmatic ads is a huge bet. They have a unique business and it may well work, but the research I've seen shows that less ads does not equal more traffic. Maybe they will uncover the secret recipe for this...👀
Look at @katdowns go! Well done
NEW: WaPo product chief Kat Downs Mulder joins Yahoo News axios.com/2022/10/04/wapo-pr…
Too many people think that it’s just about the 3P cookie…
This just seems like a far more complicated way to do things that today are extremely simple. What am I missing? wsj.com/articles/brands-try-…
Jeff Burkett retweeted
This seems like a huge deal - is this the first time that Google has made their demand available through a channel they don't control? I wonder if this is a harbinger of AdX in Prebid?! applovin.com/blog/google-joi…
Most major news sites will need to change their domain structure to get value from TOPICS. @USATODAY @washingtonpost @nytimes @WSJ all seem to rarely use subdomains, which limits them to a max of 7 total topics they can receive from the API on their readers
...but the major news sites I just quickly checked do not seem to leverage subdomains often. Without a shift to subdomains we all will be very limited in what we will get back from the API. Happy Friday!
The domain tested does have a large % of Sports traffic, but its my understanding that each domain should only have one Topic applied to it by the API. I’d love to be wrong here, as I believe….