Take advantage of the big market share and each host's unique charisma.

There is a huge opportunity to target your advertising towards these listeners! Check back later to learn more.

If they are at the gym, send them a coupon to GNC. If they are at work, an afternoon giveaway will cheer them up.

And take advantage of geo-location technology to determine the whereabouts of the listener.

Or, tag top songs across several genres and tie them pushes for general coupons and giveaways.

So audio tag these ads and send reminders with coupons later in the day

Pandora plays up to 7 ads an hour…

And push notifications are a great solution to reengage them!

Daytime listeners are typically engaged in something else or considered "distracted listeners"

These types of listeners stream all day long in the background (at work, at the gym, in the kitchen, etc.)

Check out our story this afternoon as we show a great opportunity to target advertising directed towards these everyday music streamers

US streaming music revenues continue to soar; they increased about 29% last year to reach $1.87 billion.

Why is digital advertising so beneficial and important? #revenue #efficiency #retention #personalization #advertising #marketing