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Byyd

@byyd_tech

Byyd is the most advanced mobile Demand-side Platform on the market, enabling advertisers to connect precisely with programmatically targeted audiences.

 London
byyd-tech.com/
Joined March 2009
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  • Followers3K
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Bing sharpens mobile commerce as smartphone shoppers account for 81% of all UK digital shoppers ow.ly/4mRvtW @TheDrum
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Creatives say the onus to curb ad blocker rise is on publishers not them @TheDrum ow.ly/4mRuUc
Creatives say the onus to curb ad blocker rise is on publishers not them

Creatives say the onus to curb ad blocker rise is on publishers not them

thedrum.com
'Everything that can be traded programmatically will be' (but a few things have to change first) @TheDrum ow.ly/4mRri4
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What changes when programmatic goes mainstream? @exchangewire ow.ly/4mRq7C
Mainstream Programmatic | ExchangeWire.com

Mainstream Programmatic | ExchangeWire.com

In our latest piece from the IAB's Display Trading Council, council members provide their views on programmatic as a dominant trading mechanism. The last

exchangewire.com
Coke Zero gets new name and new taste in £10m 'classic Coke' relaunch bit.ly/1MHLSan by @simongwynn
Image from Campaign: Brands (@CampaignBrands)
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China is now number 2 in iOS revenue, behind the U.S. @TechCrunch ow.ly/4mRprK

China is now #2 in iOS revenue, behind the U.S. | TechCrunch

Earlier this year, app store analytics firm App Annie predicted that China could overtake both the U.S. and Japan in terms of revenue generated from iOS

techcrunch.com
Digital #adspend highest in 7 years @exchangewire ow.ly/4mRnZT #digitaladspend #mobilespend
Digital Ad Spend Highest in 7 Years | ExchangeWire.com

Digital Ad Spend Highest in 7 Years | ExchangeWire.com

The latest IAB UK digital ad spend report found that a record £8.61bn was spent on UK digital advertising in 2015.

exchangewire.com
Suddenly everyone is talking about everyone going live @TheDrum ow.ly/4mRmnQ
"Programmatic still in its teenage years. We need to remember the experience of consumers to bring it into adulthood" #AWEurope
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Andrew Mortimer(Sky) says Innovative ad content with film studios only achieved with trust #AWEurope @gideonspanier
Image from Jay Fowdar (@jfowdar)
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Impressive venue and we're under way at #AWEurope – at London, England
Image from Jay Fowdar (@jfowdar)
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AdBlocking represents an opportunity to promote the value exchange between publisher and consumer #AWEurope. This is promoted in mobile 2day
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Here's an adblocking anology I've not heard before "it's like teenage acne, looks ugly but is a consequence of a growth spurt elsewhere"
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Brave removes all tracking.This is critical to provide a better ad user experience in most cases. No tracking=poorly targeted ads #AWEurope
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Client side scripts from publishers to detect adblockers are 'technically illegal' says Alexander Hanff, founder of Think Privacy
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Looking forwards to #AdWeekEurope with some great topics up for discussion - starting with the @IABUK session in AdBlocking
The Byyd team are looking forward to attending @AW_Europe tomorrow! @rossnicol @Ben_Rotheram @mjfc23 @Rich_Weth @fiona_delves
Team Poon Army #totheCrystalDome @pmonu @CharlieJobling @tessdavies @fiona_delves
Image from Byyd (@byyd_tech)
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Will you start the fans please! @ChrisMedgett @ConnorHarvey @clairebearu92 @rossnicol @Ben_Rotheram
Image from Byyd (@byyd_tech)
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Advertisers spent a record £8.61 billion on UK digital advertising in 2015 –po.st/aTUOXB
Image from IAB UK (@IABUK)
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