btw deadair is no longer an independent label, all recent releases have been released thru warner music group (visible thru release upc metadata and claimant on automated copyright claims)
This is so wild I can't believe Geese would do a psyop like this...
How did they even get in contact with this digital marketing company?
How much did it cost?
Are they looking for new clients?
burner accounts, trend simulation, manufactured discourse: music marketers are embracing new online tools to get ears on new music. is it just business as usual? and ARE Geese an industry plant?
I investigate music's dirty little secret, for @WIRED .
wired.com/story/geese-chaoti…
btw this is literally *the method* for music promotion. every artist blowup in the past year or 2 especially in twitter circles has done something similar to this
The Brooklyn band Geese was labeled an “industry plant” by those who questioned its sudden ubiquity. Maybe it was. wired.com/story/geese-chaoti…




















