Two very different trajectories for AI Overviews: 📈 +71% on commercial-intent searches (research mode) 📉 −5% on transactional-intent searches (ready-to-buy mode) Translation: AI Overviews are showing up earlier in the buyer journey – while people are still comparing, not checking out. More in our 600K-keyword study: social.semrush.com/4vi6uvN.

SEO used to be about pages, rankings, and backlinks. That foundation still matters, but it’s no longer the whole truth 🤓 Now it’s: • UGC • Communities • LinkedIn • Reddit • AI search modes • Autonomous agents Here's how it's moved from website to a full-on ecosystem👇

Data is cool – action is cooler. To boost content’s chance of being cited by AI: 1. Add a brief, clear summary upfront 2. Show strong author experience and credible sources 3. Use Q&A format in relevant sections 4. Break pages into structured, AI-digestible chunks AI search citations aren’t random – they reflect signal clarity and expertise 👇 social.semrush.com/3LFOCdq.

How to write a blog post, a 12-step guide ⬇️ 1. Choose a topic idea 2. Perform keyword research 3. Start your research 4. Create an outline 5. Write your headline 6. Write your body content 7. Add an introduction 8. Write an engaging conclusion 9. Review & revise your first draft 10. Publish your blog post 11. Distribute your blog post 12. Track your performance social.semrush.com/4pG8v1T.

If you’re still optimizing only for Google, you might be missing a whole new traffic channel. ChatGPT SEO is about getting cited and linked by ChatGPT when users ask questions – and that means visibility in a fast-growing “AI first” search world. According to our study, users coming from AI tools like ChatGPT tend to convert roughly 4.4× better than a typical organic-search visitor – so the ROI per click could be much higher. Because most AI-driven results don’t just mirror the first page of Google or Bing, even sites that aren’t top SERP champs can earn AI visibility if their content is crawlable, clear, and genuinely helpful. That means lower competition if you get on it early. If you want to show up when people ask “what’s the best X?” and have AI point to you, our guide’s a must-read 👇 social.semrush.com/4bCzDeO.

Your content might be ranking somewhere, but is it showing up in AI-generated answers? If not, it’s time to fix that 👇 Save this checklist. Share it with your team. And make sure AI knows exactly who you are with Semrush Enterprise: social.semrush.com/442t53W.

Your content might be ranking somewhere, but is it showing up in AI-generated answers? If not, it’s time to fix that 👇 Save this checklist. Share it with your team. And make sure AI knows exactly who you are with Semrush Enterprise: social.semrush.com/3HdTfsA.