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Check out my latest piece for @Adweek on the future of wellness and why ALL brands should be thinking about wellness:
adweek.com/brand-marketing/e…
How much of what we call “improvement” is really just the removal of things that made an experience interesting in the first place?
AI is going to make that question a lot more important.
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Not everything that becomes culturally relevant needs to become a business.
Some things are valuable precisely because nobody was thinking about how to monetize them when they started.
At least we can stop pretending one quarterback is better than the other at the University of Florida.
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Carl Murray III retweeted
The irony of the Ulta/JCPenney salon discourse is watching people flee the unprofessionalism they’ve spent years defending only to seek refuge in institutions that enforce the very norms that were protecting them. Turns out professionalism does have value. LOL.
They don’t believe in dribbling the clock out in the W?
Up 20+ and still trying to score is wild. 🆙
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Carl Murray III retweeted
“…So we’re left with the result: a strange kind of abundance…”
Replying to @KristyT
I JUST wrote about the return of friction! Check it out when you have free time:
refinedaggression.substack.c…
Thank you my love ! You made yesterday special, special.
Happy Birthday to my maaaaan. Thank you to my maaaan 🙈🤍 @cemthree
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Let’s go @CorryAKnowles
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