Partnerships @ McLaren Electric Racing ⚡️
London, England
Joined May 2010
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The UX Designer Paradox. #UX #uxdesign #customerexperience #customerjourney #designthinking #design #growthhacking #agile #entrepreneur
Callum Willcox retweeted
A huge moment for our friends @BahrainMcLaren as they take their first race win! 🥇
Congratulations, team! 🏆🥳
📸: @bettiniphoto
Formula 1’s social media channels continue to be the fastest growing of all major global sports leagues whilst cumulative TV viewership increased by 9%, rising to 1.9 billion in 2019.
corp.formula1.com/formula-1-…
McLaren and Unilever announce a global partnership to solve engineering challenges, enhance digital capabilities and co-create talent development programmes to inspire the next generation. 🤝
mclaren.com/racing/partners/…
A great example of targeted content in collaboration with our partner @CocaColaCo ahead of the US Grand Prix. #DriventoDeliver #FearlesslyForward
Watch what happened when @CarlosSainz55 & @LandoNorris joined forces with @CocaColaCo and Amazon to help deliver some #CokeZeroSugar to the citizens of Austin, Texas. 🇺🇸 📦
View the full video and find out how to get your own signed merch ➡️ mclrn.co/DriventoDeliver
Just how much potential is there for the real world of Formula 1 and the virtual world of esports to collide?
pcgamesn.com/formula-1-espor…
Presenting McLaren Shadow Project, our pioneering #esports competition. The hunt is on: mclrn.co/McLarenShadow #McLarenShadow
Rights holders that can prove their #value using data will take larger shares of the #sponsorship #revenue pie. #data #strategy nielsen.com/uk/en/insights/r…
With the #F1 opener this weekend in Melbourne, it's not just the teams who are ready to impress in 2018. #McLaren #Hilton
buff.ly/2HXkuE7
Hello, halo. When #F1 inspiration strikes for a great cause. McLaren goes feet first in our flip-flop collaboration with @GandysLondon: mclrn.co/Gandys #HaloEdition
Callum Willcox retweeted
A #digital centric approach to developing #brands. Be different, be noticed smartinsights.com/online-bra… #designthinking #engaged #CX #experience
#SmallBusiness needs to embrace a culture of #collaboration to help them find ways to #innovate & #scaleup. #startup buff.ly/2qUHXAt
The complex #engagementeconomy landscape explained in one chart. #socialmedia #strategy #digitalmarketing #growthhacking #customerexperience
A combination of #mental, #business and measurement models allow real #transformation to occur. #growth #strategy buff.ly/2quCdwM
Callum Willcox retweeted
Design Thinking 101:
#digitalmarketing #SMM #growthhacking #SEO #defstar5 #makeyourownlane #branding #uxdesign #innovation #analytics
"#AI will be either the best, or the worst thing, ever to happen to humanity - we do not yet know which" - S.Hawking buff.ly/2qir16B
Callum Willcox retweeted
9 types of #innovation to drive business growth. #bigdata #disruption #customer #growthhacking #defstar5 #makeyourownlane #business #growth
With #UnitedAirlines recent #PR disaster, there are lessons to learn for any #brand on corporate apologies. #CrisisManagement #Communication
