CRO since 2009 for Avis, Canon, Nike, Toyota … | CRO agency owner + scaling €90k MRR subscription business | 🎓 PhD dropout

London | Cape Town
Joined July 2008
CRO ideation workshop at Canon, London How to generate new, meaningful ideas? - Speak to real human customers - Gather real humans from different parts of biz - Outline clear opportunity, based on what real humans are trying to get done Ban any "use AI" easy cop out ideas.
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Sol Medium -> sweet spot intelligence vs cost per task Fable -> if you want absolute highest intelligence, cost secondary Sol High -> near-top intelligence at far better value Sonnet 5 -> meh Opus 4.8 -> overpriced vs Kimi K3, basically an expensive Sol High 👇
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On sheer intelligence:
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Claudification: all Shopify sites starting to look and sound the same
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Remember this the next time you ask vanilla chatbot to summarize customer reviews Image stolen off Reddit
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Skills directory for marketers, someone had to do it… mktgskills(dot)ai
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One of my first CRO clients was 16 years old at the time. That was 15 years ago. He did well, could’ve retired by now but still grinding nights and weekends. I love that founder energy.
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Why design tasks burn so many Claude tokens and what to do about it. “make it bigger” / “center it” etc reload the entire convo Every mcp loads its definitions in every message, even if not used Select only the specific Figma component and other tips yummy-design-sprint.notion.s…
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Tip: use Gemini CLI with @obsdmd instead of Claude Claude + Obsidian having a moment on X … but Claude tokens are precious You get ample free requests in Gemini CLI, if you want 3.1 pro it’s pennies via the api.
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Bros posting all the Gemma 4 hype, have you actually used it?! Been playing with it for 2 solid days, seriously underwhelming vs the hype.
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Bro we can see AI wrote your tweet Why TF would I bother reading it if you can’t be bothered writing it? I speak to AI all day, I come here for human voice
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Great coz Anthropic is taking the piss with rates limits now
Starting today you can use Codex in Claude Code 👀 /plugin marketplace add openai/codex-plugin-cc Try it out today with: /codex:review for a normal read-only Codex review /codex:adversarial-review for a steerable challenge review /codex:rescue to let codex rescue your code Enjoy Codex-ing!
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If you don’t know what “good” looks like, AI can’t fix that. You gotta put in the hours. But then, you can’t be a specialist at everything can you? So Dunning Kruger means you ship something that looks good to you but…
Check the landing pages of brands who build everything with Claude Code. The copy is just not human, not quite ChatGPT robotic voice, but not how customers speak. AI can do the coding + design. Copy is the (terribly) weak link.
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What I’m trying to figure out: where do open (read cheap!) models fit in? - GLM-5 for planning, refactoring - MiMo-V2-Flash, Devstral 2 highly praised for coding and popular on Openrouter You don’t need frontier models for everything.
I’ve used Opus 4.6 and GPT 5.4 on a mix of projects since release, and want to break down where I think they uniquely excel. It’s more nuanced than you’d think! Rigor of code - GPT 5.4. It goes the distance validating its work without asking. Opus needs explicit instruction to do this, and even then, it misses more edge cases. Clarity of code - Opus 4.6. Claude is a better communicator, which carries into the code. Variable names are clearer and less mechanical, which improves reviewability. This is very important since code review is the bottleneck for most engineering teams. It also adds the right amount of doc comments. GPT simply never comments or explains its work; it’s like working with an obtuse engineer that wants the solution to speak for itself. Sometimes it does, other times not. Similarly, rigor of plans goes to GPT 5.4, while clarity of plans goes to Opus 4.6. An interesting point though: GPT performs better talking through a strategy without a plan, while Opus needs planning mode to put in any rigor. I find myself forgetting plan mode altogether using GPT 5.4. Quality of research - toss-up. Opus spends longer researching with web search, but GPT spends longer studying the existing codebase. You may think codebase research matters more, but researching how others solve the same problem can be just as important. Maybe more important for greenfield. Quality of conversation - Opus 4.6. It’s just better to talk to, which matters using these things everyday. GPT 5.4 was clearly trained to challenge the user more, which results in a tendency to *always* say you are wrong. I’ve had bizarre interactions where GPT claims something is “not quite right,” the restates exactly what we’ve decided on in the last turn. On a personal level, it’s annoying. On a practical level, it makes iteration on a plan slower. THAT SAID, it takes sufficient pushing for Opus to challenge your thinking in this way. Simply say “I’m impartial” and ask questions to avoid that, as you would a person. Overall winner - Opus to make it work, GPT to make it good. I don’t have a good system of when to switch tools, but on average, I prefer Opus early on and GPT for optimization and discussing architectural decisions. Opus is also better for any design related tasks (but state management in frontend apps is better handled by GPT).
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Check the landing pages of brands who build everything with Claude Code. The copy is just not human, not quite ChatGPT robotic voice, but not how customers speak. AI can do the coding + design. Copy is the (terribly) weak link.
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It’s full of marketing clichés, meaninglessness fluff. Mine your customer reviews and pull out the actual words and phrases used by customers. Tell Claude to use that, (It will still ignore you, that’s where you have to intervene)
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Before you get too excited abt price testing… It demands way bigger samples bcs it’s not a simple binary “bought vs not bought”. We’ve run price tests (properly) on enterprise brands with huge traffic over 3-4 weeks. Low traffic sites risk many too false positives.
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No universal rule of thumb, but you can calculate it. Similar to CVR you determine MDE, but in this case you also have to calculate variance. This free calculator was built a good friend who has a solid grasp of the statistics: abtestresult.com/mde-calcula…
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She vibe coded editor- and publisher agents for her book Full details in link below
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christinevallaure.substack.c… How this author vibe coded agents to give her book a second life
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