Cherif Tabouche

Heatbit hero feels so much better in motion. I kept the navigation smooth and made the appliances heat up when you hover them, so every bit of heat flows into a Bitcoin that keeps mining.

As a founder, the last thing you want is a site that screams AI slop in the big 2026 Open any startup site launched this year, scroll for a few seconds, and you notice something feels off in a way you can’t quite explain. You start seeing weird gradients, a super vague headline that says “Supercharge your workflow,” three identical feature cards with generic icons, sparkles on every button. And don’t get me started on the hierarchy. That’s what an AI-generated site looks like. And the result is that your brand becomes repellent. The thing is, if a company didn’t trust itself enough to invest in its own business, why would you trust it? To be clear, I use AI every day in my workflow so I don’t fall behind. But it doesn’t replace years spent training your eye, your taste, and your judgement. Your visitors don’t know your product yet, but they’ve already decided it’s not worth much. The product didn’t change. The site made it repellent.

Hero section designed for a hardware company selling home appliances that mine Bitcoin.

Unpopular opinion, but your AI-generated site will backfire the second your visitors notice. So now that every website looks the same, companies need to see the value in de-slopifying their sites and products. Like, how the hell do you stand out when every site in your space looks identical? Unless you hire a specialist who makes you a site your users remember and brings more revenue to your business (and I can help with that)

This is how a healthtech website backed by Google and Amazon’s VC should look.

This might be the worst sales call I've ever had with a client Last week, I reached out to an AI startup founder here on X who was looking to revamp his site. Since he liked my work, he booked a call (even though I hate sales calls and prefer messaging, but anyway) Once I hopped on, he started straight away asking me where I live and why I'm the one he should work with (at that point it felt more like a job interview than a sales call). Which is weird, since he's the one looking for my help, not the other way around. So I tried to set the frame and asked him to first tell me the problem he's dealing with so I could show him exactly how I can help. That's when he pushed back, said he had other calls lined up with designers and agencies, and asked me to show him my best work. So I shared my screen and walked him through my best projects, explaining the strategy behind each one, the messaging, the positioning, and the real business outcomes they were built for Then he asked about pricing, and I told him I first needed to understand the scope and the outcome he's after before I could give him a real number. But he said he was short on time and that I could just send my questions by email So I ended up throwing out a number off the top of my head, he said he was okay with it, and once again he told me to send over the questions so he could get a quote It's been 8 days since I sent the questionnaire, and still no response. Honestly, you can't close every client you hop on a call with, and that's fine. But if you let them run the whole thing, you lose your authority, so set the frame from the start and remind them you're both there to see if it's a good fit, and if they're rude about it, that's your sign to walk away.

I wonder why the conversions are too low!

Can’t stop feeding the ant 🐜 Built a 3d ascii ant with sound using claude, you drop a crumb, it picks it up and carries it home.