digital strategy for the music industry since 1993
santa cruz, ca
Joined January 2011
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This summer, we had the pleasure of working with our client @MenAtWorkBand — along with @ToadWetSprocket and Shonen Knife — to get the word out on their 26-show Summer Tour, spanning July 16 through August 20! ⚠️
Read more about how we supported the tour:chimeinteractive.com/2026/08…
We're thrilled to announce & welcome a new digital strategy client to the Chime family: multi-Grammy and multi–Latin Grammy-winning Brazilian jazz pianist, singer, and composer Eliane Elias! 🎹
She just released a new live album, Ao Vivo (listen at the link below) and we are excited to be working together on future touring and music projects!
elianeelias.lnk.to/aovivoIG
When @chickenfootjoe & @SteveVai announced they’d be touring together as 1 band for the very first time, it marked a full-circle moment over 50 years in the making. 🎸
Check out our full case study via link in bio, & catch the band on the final leg of the tour before it ends 🤘
Today marks the 26th anniversary of when, on May 2, 2000, Chime's Jon Luini was called in to help produce an event for Metallica to connect with fans to talk about their controversial Metallica v. Napster legal case.
At the time, the conversation centered on ownership, distribution, and what it meant for artists as music began spreading rapidly across peer-to-peer networks. While the technology has evolved, those same questions continue to shape today’s landscape.
Take a look back at the moment and explore the full chat on our website.
chimeinteractive.com/2026/05…
A few months back, Jon Luini, founder of Chime Interactive, joined The Bogus Otis Show to dive into all things @SammyHagar. 🎙️
The episode dives into a ton of Sammy’s social media and digital presence, capturing and preserving moments across a nearly 20-year partnership...
plus stories from working with Chickenfoot and other legendary artists!
Shout out to Darin and Brent for a great conversation - this is definitely one to check out if you want a peek behind the scenes. 🤘
Take a listen:
buzzsprout.com/2050414/episo…
At last, a Spotify update we can get behind... 🙏
For years, the streaming era has been missing something basic: credits. Songwriters, producers, + more have largely been invisible across major platforms. That may be starting to change.
Read more now: chimeinteractive.com/2026/03… 📚
We’ve been busy this year helping a few clients + friends refresh their digital homes. 🌐
Social media is great for discovery, but the artist site is where the deeper connection happens. Check out the article below for a breakdown on our most recent work
chimeinteractive.com/2026/03…
As we step into the second month of 2026, all of us at Chime are taking a moment to reflect on what an incredible year 2025 turned out to be. 🎉
Checkout our breakdown + recap: chimeinteractive.com/2026/02…
When long-time client @sammyhagar released “The Residency” (on Big Machine Rock), our team at Chime Interactive helped bring the excitement to fans around the world. 🌎
Check out the full case study:
chimeinteractive.com/casestu…
We tested Meta’s new "Facebook Fan Challenge" feature on a “Costumes & Cocktails” fan engagement campaign. The results? Some things worked… others not so much. Here’s what we learned and what you’ll want to know before trying it yourself. 👇
Blog:
chimeinteractive.com/2025/12…
It was an honor to produce the magical celebration of @OfficialTOPBand's 50th Anniversary and you can see a selection of it along with live performances from @WARtheBand and Poncho Sanchez this month on @PBSSoCal! 🎶
Earlier this month, long-time friend & client @ColinHay kicked off his 30+ date solo "Evening With" tour, with shows across the USA, UK, and even Australia! Chime’s own Jon Luini caught up with Colin in Berkeley to capture the show 📸
Read more: chimeinteractive.com/2025/10…
