Husband. Father. Son. Brother. Packer Fan.
Joined March 2010
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This is exactly the type of banter my brother and I engage in. It was Famous Amos! And it riffed a bit on the 80s Lee Iacocca Chrysler ads.
And what a game to be at! Baker Mayfield with the win on 2 days of prep with the Rams! Hope it was a blast!
Hey Pete! How are you? Long time no talk! Fond memories of our days at Y Camp! Chirag is doing great! He says “helllooo helllooo hellloo”
What are you up to nowadays?
But sales is usually great with a screwdriver and hammer to get the booth functional again! #hitmc
On the road and in meetings together help give perspective. Marketers can hear objections directly from customers and weigh if the ‘approved response’ withstands a prospects concerns. Sales reps can suggest and request materials they need and show why #hitmc
As a sales rep, some of the best tools I used were ones I developed on my own. If marketing could make it better (and consistent and prettier!) I always jumped at the chance to get their help. #hitmc
Every marketing person should participate in sales calls during the year. Get true VoC and learn how a sales person interacts with the prospect. Separate theoretical from practical. We required this in past companies and it helped both sales and marketing work better #hitmc
Sales enablement should allow the sales team members some flexibility to customize assets for their prospects. Keep consistency and message, but allow for some personalization and context. Sales should be very skilled at those aspects. #hitmc
T3. In your opinion, what is the difference between sales enablement vs general marketing? Is there a distinction?
#HITMC
Absolutely. Customers like being able to play around with tools and demos on their own before they are ready to buy. Interactive tools examples allow them to engage at the pace they are ready to. #hitmc
I started using Rocketbooks and gave them to our team. We love them! Reuse all the pages, scan with app and OCR to text. Wipe clean and never need paper again. They also have Rocket Beacons to make virtual white boards. Huge fan! @GetRocketbook #hitmc
T4: It seems obvious, but so few new websites have been given a test drive by target audiences. Ask a select few partners, customers, etc. visit the site before launch, during the development phase and request feedback. VoC, even for websites. #hitmc
T4. What ways can you ensure your website navigation and usability is intuitive and consistent? #HITMC
No need to have a crystal ball, but rather the willingness to avoid overly aggressive or risky themes, complicated features. Functionality is key. #hitmc
T2: Do your homework, research and choose a look/feel and style that has some staying power. Do not go with what is trendy today. Think 6 months-18 months down the road before you finalize navigation, aesthetics and your own scalability needs. #hitmc
