Christopher Leone 🐀 (@christopherlion) header
Christopher Leone 🐀 (@christopherlion) profile picture

#iRacing marketing/comms mgr/off road guy. @Yes2Motorsport #GRC #XGames #Mint400 #PPIHC #CORR. Breaker of eggs/maker of omelets. Memorabilia archives ⬇️

Massachusetts, USA
Joined August 2009
Photo by Christopher Leone 🐀 (@christopherlion)Photo by Christopher Leone 🐀 (@christopherlion)Photo by Christopher Leone 🐀 (@christopherlion)Photo by Christopher Leone 🐀 (@christopherlion)Photo by Christopher Leone 🐀 (@christopherlion)Photo by Christopher Leone 🐀 (@christopherlion)Photo by Christopher Leone 🐀 (@christopherlion)Photo by Christopher Leone 🐀 (@christopherlion)Photo by Christopher Leone 🐀 (@christopherlion)Photo by Christopher Leone 🐀 (@christopherlion)
SURPRISE! We did a new @iRacing #Downshift. @west_greg @kevinbobbitt and I talk about @theautoroad. Then we decided it might be better to have an expert talk about it. So we called in @TravisPastrana. Listen now: iRacing.com/downshift
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As someone else who got called into impromptu booth duty this year, there’s nothing quite like the adrenaline rush. Props to @kaitlynvincie for rocking it.
A few seconds before we came back on-air we had an audio issue in the booth and I was instructed to step in suddenly and do some solo play-by-play during qualifying from pit lane. Adrenaline was off the charts, but I’m glad I have evidence of this. 😂 First time for everything. @NASCARONFOX
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You guys wanna know what would make keeping the #NASCAR yellow line rule real easy? If the rule was no touching the line, period. Let’s quit making it harder than it needs to be by trying to officiate to intent or the visibility of two tires.
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I feel like that’s based on kind of a common human understanding of how lines work. Like yeah in other sports if you touch the out of bounds line at all it’s just out. No debate. But also, like… the solid center median on a two lane road? Kinda the same deal right?
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Christopher Leone 🐀 retweeted
“They operated under the assumption simply giving their customers a better experience would pay off in the long run. Incremental cost be damned.” Take notes if you run a business
I was leading Heinz Ketchup when Dip N Squeeze came out. It was a massive upgrade from ketchup packets. Consumers LOVED it. Problem was we couldn’t get any of the big fast-food players on board. Dip N Squeeze was 3-5x (I forget the exact numbers) more expensive than packets, and they were free for customers. The key question was “does having Dip N Squeeze drive more volume?”, thus justifying the incremental cost. It was nearly impossible to prove. Every penny matters to these operators, so every sales meeting was the same. “We love it, but no.” Chick Fil A was the only yes. They didn’t need “proof”. They operated under the assumption simply giving their customers a better experience would pay off in the long run. Incremental cost be damned. Their conviction was impressive. They viewed every decision thru the lens of their customer. A much different approach from the other big players. I assume they treated countless other decisions the same way. This was ~15 years ago. CFA has been on quite the run since. (separate but related, I believe being a private co is a massive competitive advantage for CFA)
Readers added context they thought people might want to know
Dan Reese claims he "was leading Heinz Ketchup when Dip N Squeeze came out" ~2011, but has described himself as an MBA intern at Heinz then. Reports show Chick-fil-A and Dairy Queen used the packets early on, with others testing. x.com/DanReese21/sta… cbsnews.com/news/reinvente… linkedin.com/in/dan-reese-3… codypeakadv.com/about-us/dan-r…
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I find this much funnier than his later work: “Young Sheldon”
On this day 19 years ago, the internet ordered "None Pizza With Left Beef".
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Christopher Leone 🐀 retweeted
If he scores, Miami has two minutes to score, get an onside kick, and score again. Is it likely they pull it off vs BFlo’s D? Nope. However, by going down they guaranteed Miami wouldn’t even get a shot at it. Gambling has ruined common ball knowledge.
Tj Hockenson slide instead of a TD was 100% inside call from Vegas. How does making it a 2 score game for the dolphins with under 2 minutes not sound the same if not better as running clock out clock. Yes I had Vikings -10, but this doesn’t make sense from a logical standpoint. #NFL #Vikings #VegasCall #SKOL
Readers added context they thought people might want to know
TJ Hockenson slid short of the end zone after a first-down catch to run out the clock and guarantee the 15-10 win, as the Dolphins had no timeouts; this was the pre-planned team play per Hockenson and coach Kevin O'Connell. foxsports.com/articles/nfl/u… thevikingage.com/tj-hockenson-e… startribune.com/miami-dolphins… sports.yahoo.com/nfl/betting/ar…
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Wanna have some off-road fun on a race broadcast on @iRacing channels this Thursday? Have I got a race for you!
First VORTEX entries are officially IN for every class competing in Thursday's Great Lakes 100 at Bark River! ALL ARE WELCOME to join us for this #iRacing community event, streamed LIVE on the official @iRacing and @MaconiEntrtnmnt channels! REGISTER NOW: forms.gle/AwZaJDJ6hCPaW8yr5
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Home to a lotta Mickey Thompson races.
What stadium is this that looks abandoned in Vegas❔
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Christopher Leone 🐀 retweeted
The NASCAR 26 driver rosters are PACKED with the stars of the sport! From the seasoned veterans to the young chargers, who are you the most excited to drive as or compete against?
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iRacers, we heard you: there is still a place for “fun” series ideas during @iRacing Week 13. So a bunch of us put our heads together to come up with some new concepts (and fresh takes on a couple returning ones) that we hope you’ll enjoy: iracing.com/meet-iracings-al…
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Christopher Leone 🐀 retweeted
We’re back and ready to LAUNCH.  Full time in 2027 and beyond.  Now, let’s get to work. 🫡 @IndyCar @DreyerReinbold @HondaRacing_US @Honda #FinishTheJob #indycar
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Christopher Leone 🐀 retweeted
76 years ago, Ray Bradbury published "There Will Come Soft Rains," an apocalyptic short story about a time when we have wiped ourselves out—but our AI obliviously continues automating our empty smart homes. Bradbury set the story on August 4, 2026. btboces.org/Downloads/7_Ther…
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It’s weeks like these where you recognize that this platform has been a net negative for the racing community. Lot of people feeding the outrage machine for clicks… no shame, no decency, ZERO intelligent thought. Think I’m outta here for a bit. ✌️
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Last night finally turned me into a North Wilkesboro believer. If you don’t think that Logano and Hamlin playing cat and mouse through lapped traffic on such a long run was epic… you must hate those drivers more than you like the sport. That was badass! #NASCAR
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Christopher Leone 🐀 retweeted
#FBF: Travel 30 years into the past and strap in with #WRC legends like Colin McRae, Carlos Sainz, and Tommi Makinen for this on-board special recapping the 1996 season. youtu.be/rtjI1Bh1iLc
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I’m sure the soccer community will rake me over the coals for this, but I think stoppage time is one of the dumbest regulations in any sport. Imagine having no idea when the game actually ends because you can’t bother to just stop the clock? Antiquated, in a bad way.
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Christopher Leone 🐀 retweeted
Me leaving Citizens Bank Park tonight after stealing the All-Star Game lineup Declaration of Independence
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OMG this news is going to change the entire landscape of the sport #F1 #INDYCAR #NASCAR #actuallyhavenoideawhatthenewsisbutengagementfarmingisfun
Hearing a big announcement is on the way before the end of the day. If it is what I think it is, it’s absolutely massive.
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Love seeing the #NASCAR community discover the art of @redbull promo boxes. Here’s mine from when GRC did our first military base race back in 2015 at MCAS New River. (We were always a little ahead of the curve 😉) A shame we didn’t have diecasts back then! #givesyouwiiings
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