@civickey

Act on what buyers actually do, the minute they do it. Bryn is the Agent for founders, first GTM hires, and the teams that own revenue. Built for the US.

 San Francisco
civic.com
Joined January 2016
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How Bryn Works, in about a minute. A company hits your pricing page three times this week. Nobody on your team knows. Bryn, an agent from Civic, works out who it is and runs the follow-up you set up, within minutes. See what Bryn would do on your site: civic.com/briefs/request

How Bryn Works in about a Minute

How Bryn Works, in about a minute. Bryn, an agent from Civic, works out who it is and runs the follow-up you set up, within minutes.

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Your sequencer will message whoever is on the list, right on schedule. Who gets on that list is the real decision, and it belongs before the sequencer. A LinkedIn sequencer's own guide says the same.
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And when a Play routes to your sequencer, the account and the evidence go with it. Your outbound stays your outbound. First the signal, then the decision, then the route. The sequencer comes fourth. Every name on the list got there on purpose. Stop watching buyers. Start acting on them.
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The write-up: civic.com/field-notes/the-se… Source: HeyReach's guide to signal-based outbound, by Nađa Komnenić: heyreach.io/blog/signal-base…

The Sequencer Comes Fourth

A list built from your site's visitors can hold a public library's youth services lead, an economist and a film producer, and your sequencer, the tool that…

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The handover doc is the wrong thing to give your second growth hire. Ask one question of every line of the job instead: could someone run this from the record alone? A handover doc is a snapshot of what you remember, written the week you're busiest.
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Each "when" is a signal: something a buyer just did, like coming back to your pricing page. Bryn, the agent Civic built to spot buyers on your site and run the follow-up you approved, runs rules like these and logs every run. Stop watching buyers. Start acting on them.
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The write-up: civic.com/field-notes/the-st…

The Stack You Hand Over

Don't write a handover doc. It's what you remember, written the week you're busiest, and the new person spends two weeks asking what it left out.

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