Most boutique gyms don’t have a marketing problem. They have a “nobody nearby can find you this week” problem. Google Business Profile half-done. Reviews stuck at 40. Instagram posts that don’t turn into trial calls.

Build log, day 6. The step in the Chief Loop that most assistants skip is the last one: verify. "I sent it" isn't the same as it being sent. Chiefly checks the result before it tells you it's done.

This week I'm going to stop describing Chiefly and start showing it. Short, unedited screen clips of it doing real work on my own computer. No mockups. If something breaks on camera, you'll see that too.

You shouldn't have to re-explain your life to your assistant every Monday. A good chief of staff remembers what you decided last week, and why, and brings it up before you have to ask. That's the bar I'm building Chiefly to.

Your AI should be a hammer, not a landlord. A hammer doesn't change its terms, doesn't need you to log in, and still works if the company that made it disappears. That's the bar I'm building Chiefly to.

made it a proper home. official chiefly stuff lives over there now, the messy building stays here

Build log, day 5. Most of this week's work came down to one idea: the Chief Loop. Chiefly notices something, makes a plan, acts, asks you to approve, then checks it actually worked. Same five steps, every time.

I spent most of the last year building things nobody needed. What finally stuck was the thing I kept wanting for myself: a chief of staff that lives on my own computer, remembers what I'm working on, handles what it can, and asks before it acts. You don't subscribe to it. You hire it.

Build log, day 4. Founders beta testers get a "Report a problem" card right inside Chiefly. Something breaks, you open the card, say what happened, and it writes up a report you can send me. I'm the only one building this. I want to hear about every bug.

Supporters: what should I build into Chiefly next? Vote below. If you're on the tip jar, you can also request a feature directly, and I'll tell you straight if it fits.

Build log, day 3. The first time you open Chiefly, it runs a 2-minute interview card to learn about you. So it isn't starting from zero, and you aren't re-explaining yourself every time you ask for something.

Charlotte and Belmont gym owners, a 5-minute Google Business Profile check: - Hours match what's on your door - Classes listed as services - Recent photos of the actual space - A phone number someone answers - A reply on every review Free 15-min call: cal.com/pindermedia/discover…

This weekend a few friends get to try Chiefly before anyone else. Private, small, on purpose. I want them to break it so I can fix it. Local-first, no account, and it asks before it acts.

No CS degree. No credentials. Just a stress-test log full of my own app's failures, and I'm fixing them one at a time. Tomorrow I freeze the eval run for a hackathon entry. Win or lose, I'll post the real numbers. chieflyos.com

Chiefly can now read photos and scanned PDFs, right on your computer. Nothing gets uploaded just to read a receipt. Waitlist is open at chieflyos.com

New rule for Chiefly: every approval card asks once and runs once. If you didn't say yes, it doesn't happen. If you said yes, it happens one time, not twice. Sounds basic. Took a full stress test to get right.

Last week my AI chief of staff invented a client named Tony Blue and said strawberry has 2 r's. So I spent the weekend trying to break it on purpose. Monday: 6 merges, 1140 of 1145 tests passing. Building in public at chieflyos.com

Build log, day 2. You can now send Chiefly several messages back to back. Each one gets its own answer, in order. No waiting for it to finish before you type the next thing. Changed your mind? There's a Stop button. Small thing. Makes it feel a lot less like a form.

Build log, day 1. Jarvis was the codename. Chiefly is the product. Today: Chiefly reads screenshots, receipts and scanned PDFs on your own computer and saves the text into your notes. A test receipt read "TOTAL $11.47". Correct. Local by default. Cloud only if you opt in.

Charlotte and Belmont gym and studio owners: if new members can't find you on Google, that's fixable. Week one, I clean up your Google Business Profile and hand you review-ask templates you can send today. Free 15-min call: cal.com/pindermedia/discover…