Geoff Galat (@cmo_galat) profile picture

Chief Marketing Officer Monetize360. Longtime #CMO & thought leader on #digital. Thoughts are all mine, not the company’s, even if I’m their voice.

Atlanta
Joined March 2017
Photo by Geoff Galat (@cmo_galat)Photo by Geoff Galat (@cmo_galat)Photo by Geoff Galat (@cmo_galat)Photo by Geoff Galat (@cmo_galat)Photo by Geoff Galat (@cmo_galat)Photo by Geoff Galat (@cmo_galat)Photo by Geoff Galat (@cmo_galat)Photo by Geoff Galat (@cmo_galat)Photo by Geoff Galat (@cmo_galat)Photo by Geoff Galat (@cmo_galat)
Big news from last week!
We announced our NEW addition to our Monetization Cloud platform - the Dynamic Consumption Wallet last week. Our CTO and Founder, Murali Saravu provides his thoughts on why this is a game-changer for Monetize360 and the industry: monetize360.com/post/our-dyn…
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It was a fun and informative interview, and Manoj is really smart and understands Monetization as well as anybody. Take a listen!
Check out the latest episode of Monetization Masters with industry thought leader Manoj Roy. Manoj shares some of the lessons he learned in IT Services, including how to manage the change that comes w/ implementing new monetization strategies. Click here: monetization-masters.captiva…
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Please listen. I promise you’ll learn something.
Our next guest had more great insights to share than we could squeeze into a single episode – so we’re making it a series! This episode drops next Wed., June 28. Manoj Roy shares lessons he learned over several decades in IT Services. Subscribe here: monetization-masters.captiva…
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This was a great conversation and is part one of a series. New episode will drop Weds. June 23 on all the major #podcast platforms. Please follow us and listen, rate & review!
Our next guest had more great insights to share than we could squeeze into a single episode – so we’re making it a series! This episode drops next Wed., June 28. Manoj Roy shares lessons he learned over several decades in IT Services. Subscribe here: monetization-masters.captiva…
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This was a great conversation and great insights. Take a listen!
Don’t forget to listen to the latest episode of Monetization Masters w/ Andrew Dailey, Managing Director at @MGIResearch !  Andrew shares his unique insights on key considerations for usage-based monetization and how to get it right. monetization-masters.captiva…
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Come take a listen to the latest episode of Monetization Masters #podcast. Andrew Dailey joins me again for another great topic! 15 minutes of solid insight!
New episode! – Monetization Masters Episode #4 w/ Andrew Dailey, Managing Director at @MGIResearch Andrew talks about the changing market dynamics that are driving a shift to more complex monetization models like usage-based. Click to listen & subscribe: lnkd.in/gt6S2wnc
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Join us for Episode 4 of the Monetization Masters #podcast, as I am joined again by Andrew Dailey of @MGIResearch. Andrew has some great thoughts about usage-based models and the #usageeconomy.
He’s back! Andrew Dailey, Managing Director at MGI Research is back on the Monetization Masters mic to share more of his unique insight on monetization strategies & the emerging usage economy. Join us Wed., June 14th. Click here to listen and subscribe: monetization-masters.captiva…
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New Blog post I've written. Time to rethink exactly what we mean by "personalization", my fellow marketers.... monetize360.com/post/persona…
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Take a listen! The best part of this series is the great guests and insights. The second best part is the fact the episodes are 15 minutes or less. Easy to consume.
Today is the day! Click the link below to hear our discussion about the critical role that billing plays in customer experience, loyalty, and retention, with Megan Burns, keynote speaker, author, and strategist. Podcast here: monetization-masters.captiva… #monetize #monetization
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New Episode dropping next Wednesday, May 24 featuring my friend @MeganBurnsCX. Follow the #podcast now and it will appear in your app of choice when it’s out, and you can listen to the first 2 episodes if you haven’t already. All are 15 minutes or less and very prescriptive!
Tune in next Wednesday 5/24 to hear our talk with Megan Burns, former Vice President at @forrester and experience management pioneer, about the critical role that billing plays in customer experience, loyalty, and retention. Subscribe here: monetization-masters.captiva…
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Join us. Very insightful conversation with great perspectives from both founder/CEO and investor.
Don't forget to tune into episode 2 of Monetization Masters! Serial investor BV Jagadeesh shares his experience with, and thoughts on, the effect the right (and wrong) monetization strategy can have on your business. Listen and subscribe! monetization-masters.captiva…
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Episode 2 of the Monetization Masters #podcast is out now. Join me and serial entrepreneur, founder, venture investor and industry pioneer BV Jagadeesh for a discussion about #monetization from his perspective. Great lessons for revenue leaders and executives in less than 15 min.
New Episode Available! Monetization Masters Episode #2 - BV Jagadeesh. Click here to listen and subscribe! monetization-masters.captiva…
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A quick look ahead to the next Episode of Monetization Masters, the new #podcast show sponsored by Monetize360, and hosted by yours truly! I am joined by our friend and investor, BV Jagadeesh, a serial entrepreneur who founded NetScaler & Exodus Communications.
Tune in Wed., (5/10) - we’ll be bringing the perspective of @bvjagadeesh, entrepreneur and investor at SVQuad about the shift he’s observed for usage-based models, the organizational pain driving shifts and why it’s been a long time coming. Subscribe: ow.ly/t5QO50Oha07
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Excited about this! I’m hosting a new Podcast for @monetize360 featuring our practitioner friends, analysts, venture capitalists, entrepreneurs, customers and other thought leaders. Subscribe to the pod - it’s 15 minutes of good insights every 2 weeks! monetization-masters.captiva…
Exciting News! 📣 We're launching a new, educational #podcast series, Monetization Masters! The first episode features Andrew Dailey, Managing Director at MGI Research, LLC. Click here to listen & subscribe: monetization-masters.captiva… #monetization #billing #pricing #fintech
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My colleague Jayaram Bhat, the president & CEO of Monetize360, wrote this new blog post as a follow-on to a recent powerful research paper at MGI Research. monetize360.com/post/mgi-res…
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My colleague Michael Bowlin wrote this great post for the @monetize360 blog. Take a read and share it, too!
As companies move from standard subscription billing to agile usage-based models, they're trying to band-aid existing billing systems for migration. Here are some of the pitfalls of that approach and a better way forward. bit.ly/3Jp1sJb lnkd.in/gCuvxRcH
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I wrote this. Would love your eyeballs and feedback!
SaaS companies aren’t the only businesses poised to reap significant rewards from usage-driven monetization models in 2023. IoT companies will finally begin realizing revenue from data. Read more: lnkd.in/ggF8rGPB
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Great read from @monetize360 CEO Jayaram Bhat on the challenges & opportunities ahead in 2023. monetize360.com/post/from-th…
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Great read. I’d love your feedback and comments. Let’s have a discussion!
If you work in #SaaS you know a radical change has come to the market, and businesses are now facing losses. In the middle of the great shake-out, only the strongest will survive. As we prepare for 2023, we outline some strategies to consider: ow.ly/I6qm50LR2F5 #monetize
My colleague Geoff Rodgers attended the NAFES conf. Last week. Here are his takeaways. I’d love to hear if your priorities mirror what Geoff heard! monetize360.com/post/takeawa…