Code Effort Pvt. Ltd.

The gutkha #scam exposed a disturbing nexus between manufacturers, distributors, politicians, and sections of law enforcement, where crores of rupees were allegedly paid as bribes. Accountability is not optional — it’s essential. 🚬 🔍 #TobaccoExposed #CodeEffort

Jessica never imagined that someone else’s smoking could change her child’s life forever.  Jessica’s story exposes a harsh truth the tobacco industry has always downplayed: there is no safe level of exposure, especially for children. 🚬 🔍 #TobaccoExposed #CodeEffort

For six years, Naveen Khanna chewed gutka — a habit sold as harmless, affordable, and culturally normal. His story exposes the truth that the tobacco industry works hard to conceal in India: smokeless tobacco is not safer. 🚬 🔍 #TobaccoExposed #CodeEffort

When Amanda Brenden became pregnant, she knew her fight with tobacco was no longer just about her — it was about protecting a life growing inside her. 🚬 🔍 #TobaccoExposed #CodeEffort #RecycleTheButt #SmokingIsInjuriousToHealth

Cyril Alexander has spent decades documenting what most people never see — the subtle, strategic ways the tobacco industry reaches young people in India. By calling out violations and demanding accountability, he brings truth into the light. 🚬 🔍 #TobaccoExposed #CodeEffort

Terrie H. never imagined that smoking — something she started as a teenager to “fit in” — would one day take her voice, her health, and ultimately her life. Don’t smoke. And if you do, quit. 🚬 🔍 #TobaccoExposed #RecycleRight #CodeEffort #RecycleTheButt #CigaretteButts

It is the story of a communicator, researcher, and advocate who refused to let the truth stay buried. A story of shaping policy, protecting the vulnerable, and bringing the human cost of tobacco into the public eye. 🚬 🔍 #TobaccoExposed #EthicalLeadership #CodeEffort

Nathan M. never smoked a day in his life. For 11 years, he worked in a casino filled with secondhand smoke. Secondhand smoke isn’t harmless. It kills. Protect yourself — and those who never chose to smoke. 🚬 🔍 #TobaccoExposed #CodeEffort #SmokingIsInjuriousToHealth

From the operating room to the courtroom — Dr. Shekhar Salkar spearheads anti-tobacco initiatives against big tobacco companies, one policy at a time. 🚬 🔍 #TobaccoExposed #EthicalLeadership #Whistleblower #CodeEffort #RecycleTheButt #SmokingIsInjuriousToHealth

Say hello to the tobacco industry's worst enemy. Dr. David Kessler called tobacco addiction a pediatric disease and continues to fight against tobacco for good reasons.  🚬 🔍 #TobaccoExposed #EthicalLeadership #Whistleblower #CodeEffort #RecycleTheButt