I swear so many of my 'loser' ads turn out to be winners when they go to the graveyard campaign
You need to be Graveyardmaxxing
My 28th birthday today, and the 1 year anniversary of our brother @benhbader's passing
Reminds me to do cool stuff and leave a lasting impression wherever you go
LLBB
Conor Sunderland retweeted
Shopify Plus has honestly been very good I can't lie
Feels like they removed features from the regular plan just so you have to move to plus though lol
Shopify Plus has honestly been very good I can't lie
Feels like they removed features from the regular plan just so you have to move to plus though lol
I swear I met zero Scottish ecom guys for like 5 years and then met like 10 chad scalers in the last month
Didn鈥檛 know the boys had ecom heritage like that
If you get out of the first 4-6 months using a new ad account without any restrictions you will generally be good forever
if you don't you will have continuous restrictions at the worst possible time
The ecom equivalent of a hamstring injury
Conor Sunderland retweeted
We鈥檙e hiring a Creative Strategist to own the thinking behind the ads for a fast-growing ecom brand, currently spending approximately $500k / month on Meta.
What you鈥檒l be doing:
- Researching competitors, ad libraries, reviews and customer language to find angles worth testing
- Planning new ad concepts across different angles, avatars, formats, and awareness stages
- Writing clear, detailed creative briefs for editors, creators and designers
- Analysing performance data to work out what鈥檚 winning, why, and what to test next
- Running a consistent testing cadence and building a pipeline of fresh creative at scale
Applicants must have:
- A proven track record as a Creative Strategist on Meta, ideally managing $100k+/month in spend
- A portfolio of winning ads you strategised, with the results to back them up
- Strong understanding of direct-response copywriting and consumer psychology
This role is for experienced Creative Strategists only. There鈥檚 no ramp-up period and no hand-holding. You鈥檒l be expected to step in from day one and start producing concepts and briefs that move numbers.
We offer large performance-based bonuses tied directly to the results your creative drives
To apply: Send me a DM with a link to your portfolio with several examples of ads you strategised (with results). Applications without examples of previous work won鈥檛 be considered.
First impressions in Shenzhen:
- Everything feels futuristic
- You can feel the forward momentum
- People are really polite
- Not somewhere I鈥檇 live, but I prefer it to Dubai. It has character
First of many trips here in the coming years. Let鈥檚 see how it grows and develops
Conor Sunderland retweeted
$0 - $1M in eCommerce: FINALE Q&A
youtu.be/5Rx0e3T4_sY
$0 - $1M in eCommerce: FINALE Q&A
youtu.be/5Rx0e3T4_sY
Conor Sunderland retweeted
$0 - $1M in eCommerce FINALE
Recounting all of the biggest lessons I learned in this last year scaling my first brand
Watch below:
youtu.be/bplDYVYOPUQ
Conor Sunderland retweeted
Feedback loops, as boring and manual as they are, are genuinely the real deal
Did a feedback loop on an ad a few weeks back that was getting ok results, and concluded the narrative flow could be tighter, the video could be shorter (mechanism explanation in particular), and that their progress timeline could be better-delivered
Re-wrote the ad, same rough concept, same creator etc.
It is now top spender in our account. As boring and a pain in the ass feedback loops are, they are simply essential
$0 - $1M in eCommerce FINALE
Recounting all of the biggest lessons I learned in this last year scaling my first brand
Watch below:
youtu.be/bplDYVYOPUQ











