Casey Cavanagh

I’ve been a paying Drip (@getdrip) customer for years. Today, I’m excited to share that we’ve acquired the company 😍 Drip.com is the email and SMS marketing platform that has powered @WPBeginner and our other brands for a long time. We also acquired Sleeknote (@Sleeknotecom), the onsite conversion tool behind Drip’s popups, slide-ins, and forms, which comes free with every Drip plan. Both are joining the @AwesomeMotive family of brands. Why Drip? I don’t have a sophisticated acquisition strategy. We generally buy businesses that we already use to make us money. I’ve pulled up Drip’s revenue dashboard more times than I’d like to admit, so I know exactly what a good email and SMS setup brings in. Some numbers, because who doesn't like numbers: over 6,000+ brands run on Drip, and they’ve earned over $1.5 billion in revenue from Drip emails. Not impressions, not engagement ... Real Dollars. But here’s the real reason. Advertising costs keep going up. Social traffic keeps going down. And AI is changing how people find and discover businesses. Your email list and your SMS list are the only assets that nobody can take away from you. They’re not rented, they’re YOURS. And in the AI era, that matters more than it ever has. Business owners who own their customer relationships are going to come out ahead. The ones building on rented land are going to pay the ultimate cost. My goal is simple: make Drip the best email & SMS marketing platform for the AI era, and make marketing automation both EASY and affordable for every small business owner. All Drip users already have access to a free MCP connector, so you can point ChatGPT, Claude or any of your favorite AI tools at your customer data, and just ask it questions. That’s where this is headed. Mogens Møller and his team built a great product, and he’s staying on to run Drip as an independent brand, like all of our companies. Nothing changes for existing customers, except the team behind you just got bigger. If you’re an existing Drip customer, eCommerce store owner, and / or a small business owner that has a wishlist or feature idea that you'd love to see from an AI-first email & SMS marketing platform, let me know in the comments below because I’m excited to be working with the team. Full story and links in the first comment 👇

The real advantage of WPVibe is that it doesn't just connect AI to WordPress. It lets AI actually manage your site. Create content, update SEO metadata, manage plugins, clear caches and work across multiple sites from Claude or ChatGPT. Even better, it requires human approval before permanent destructive actions and keeps edits as WordPress revisions. That's a much more practical approach to AI-powered WordPress management.

Before you pick a Black Friday discount, check what last year's sale actually did. In this example store, orders nearly tripled, but the average order fell from about $33 to under $24. A 30% discount needs about 43% more orders just to match full-price earnings.

Software licenses in Easy Digital Downloads now work with AI. Ask your assistant which licenses expire this month, or have it free up a site slot when a customer hits their activation limit. Write access stays off until you turn it on.

WPVibe.ai has passed 100k+ users milestone 🚀❤️🙏 What an incredible journey this has been, and I'm so grateful for the support from our community. I love waking up and reading user reviews each morning and seeing all the cool things AI + WordPress is making possible for them with WPVibe. For those that are new, WPVibe lets you connect your WordPress site with ChatGPT, Claude, Cursor, Grok, and other AI tools to unlock a whole new way of building & managing websites. If you've not tried it, you're really missing out. WPVibe is a game changer!! It's more than just a MCP for WordPress. We've built specialized custom tooling so it's more like having a skilled AI WordPress expert as your side-kick ... and nothing else in the market comes even close. Here are the last 2 reviews that I read, one came in today: "WPVibe Has Completely Transformed the Way I Work — An Extraordinary Tool!" ~from Gorocat in South Korea "It saves me several hours of work on my website every single day. I can focus on creative tasks, while this plugin handles the tedious work for me. May God bless the creators and bring them abundance!!" ~rtserwis AI + WordPress unlocks a NEW LEVEL of flexibility and power that no other platform can match. You can start for free at WPVibe.ai None of this would be possible without the incredible work @johnturner and team are doing in implementing user feedback and continuing to make WPVibe better. John is a true AI practitioner who really understands the workflows better than most folks that I know, and I enjoy learning from him every day. One user left this in a review about John: "I've never had such a flawless experience. John actually reached out to help several times without me asking; I was sure it was an AI, but nope…HUMAN! I've created the best updates on my website. I just don't have the creative touch, but couple AI with this plugin and you're off in realtime. Highly recommend." Seriously give it a try for yourself. Also once again a huge thank you to all our users who're sending us feedback and ideas so we can continue improving WPVibe to make your website workflows even easier, please keep them coming 🙏

Need a new popup campaign but not sure which one to build? Now you can just ask. Using our new OptinMonster MCP is like giving a new teammate their own login to your OptinMonster account, except the teammate is the AI assistant you already use. And you decide what they're allowed to do. Ask it what to try next, and it suggests an idea based on your own results. Just starting out? It can browse our ready-made recipes, like growing your list or recovering abandoned carts, and suggest the ones that fit your website. Here's how to get started: optinmonster.com/optinmonste…

Old discount codes pile up, and some of them still work. This WPVibe.ai recipe has your AI sort every Easy Digital Downloads discount into groups: expired, never used, maxed out, and active with no end date. It changes nothing while it sorts.