The conversation and the coffee is in full flow at #CommsReboot

“Your marketing costs are too high because you don’t spend enough” This was some advice from a mentor of mine. He explained that a business has fixed costs regardless of sales and if you don’t have enough marketing spend, your revenue doesn’t lift-off and get clear of fixed costs. Imagine a rocket that doesn’t put enough fuel in the tanks and it keeps failing to reach escape velocity. A business needs to hit escape velocity too and to do that it needs enough marketing activity or spend.

We would never crush creativity. #UnCrush