Innovation-Focused Executive Coach | Strategic Advisor to Founders, CEOs, and Executives | Founder of Point C | Director of Sulzberger Program at Columbia
Bay Area + New York City
Joined November 2008
- Tweets5.9K
- Following3.6K
- Followers5.1K
- Likes21.6K
Pinned Tweet
Today, I’m launching Point C — a new, more intentional chapter in my work.
For over a decade, I’ve helped leaders clarify their vision, build cultures of innovation, and pitch their ideas for buy-in and resources. Now, I’m focusing that work more intentionally — building a company dedicated to helping leaders move toward their next concrete destination — their Point C.
pointc.co/pointc/
Corey Ford retweeted
💡 Ready to move your organization forward? Apply for the 2027 Sulzberger Executive Leadership Program cohort.
Over five months, fellows move projects from idea to action through in-person learning at CJS, coaching and weekly cohort meetings: journalism.columbia.edu/sulz…
Today I am excited to reveal the 2026 Fellows for the Sulzberger Executive Leadership Program at Columbia University - Graduate School of Journalism!
🗞️ Announcing the 2026 Sulzberger Fellows! Led by Corey Ford, these 28 newsroom leaders will spend 20 weeks driving projects that strengthen their organizations and the wider media ecosystem.
Learn more about the intensive program and the cohort: journalism.columbia.edu/news…
A 7-slide pitch deck is the wrong way to communicate your strategy.
It lets abstraction mask misalignment.
It hides the gaps between your user, your model, your momentum.
It creates the illusion of clarity — without the hard work of cohesion.
If you actually want to see your strategy — and help others believe in it — you need a narrative that forces you to connect every part.
That’s what The Venture Story does.
→ 3 Acts
→ 9 Scenes
→ 54 Beats
A full arc that brings together the bottom-up user journey, the top-down market landscape, and the story of your team's momentum — in the same amount of time it takes to stumble through a dense, top-down slide deck.
It’s a leadership tool I built by blending what I learned making documentaries at FRONTLINE with what it takes to pressure-test a venture strategy.
Now, it’s available to you.
pointc.co/the-venture-story/
One of the hardest questions in leadership is this:
How do you raise standards and create safety — at the same time?
If you want a culture where people get sharper, faster, and more self-correcting with every iteration — this might be the most powerful ritual you can build.
Full breakdown in the newsletter:
pointc.co/the-design-review/
What if you had a simple document that helped your team guide itself?
A way to build leadership muscle, surface tradeoffs early, and keep everyone aligned on what "great" looks like — without you having to constantly step in.
That's exactly what The Rubric is designed to do.
Without a rubric, teams drift.
The loudest voice sets the standard.
Tradeoffs don’t get surfaced.
Feedback feels personal.
And strategy falls apart quietly over time.
A well-built rubric prevents all of that.
In this week's Idea Bucket post, I break down the full Venture Design Rubric I use with founders and leadership teams — and share a downloadable worksheet to help you build your own version.
If you're trying to get your team aligned on strategy, start here:
pointc.co/therubric/
Applications are now open for the 2026 Sulzberger Program.
Build strategy.
Shape culture.
Lead journalism into a more sustainable future.
A 20-week executive leadership accelerator at @columbiajourn — built for senior media leaders ready to take on real strategic and cultural challenges inside their organizations.
All prospective applicants should sign up for the Sulzberger mailing list to stay in the loop throughout the process:
→ Sign up: bit.ly/sulzbergermailinglist
