Empowering Creativity at the Speed of Performance.⚡No-code playable ads. Built for Creatives by Creatives.
New York, NY
Joined December 2016
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PLAY v5.4 is live. 🚀
Multiplayer editing. Rich text and Google Fonts. Gradients everywhere. Conditional Progression. Shaders in Code Layers. And a lot more.
Full release notes: help.craftsmanplus.com/home/…
Same channels, same team, one new format. KashKick's playables lifted CTR 40% over their creative without playables. Case study here → craftsmanplus.com/case-study…
The most common reason teams abandon playables has nothing to do with performance. It's production time. Kelsey St. Ours on what changed at KashKick → craftsmanplus.com/case-study…
CRAFTSMAN INTELLIGENCE v1.0 is out of beta.
Eight specialties, one chat. Describe what you need in plain language and it builds the creative, edits your project, generates assets, and reads your analytics.
Full release notes: help.craftsmanplus.com/home/…
Editor rule: annoying task, chatbot first.
A thousand clicks. One prompt.
CRAFTSMAN INTELLIGENCE absorbs the grunt work. You keep the decisions.
From scratch, not from zero.
CRAFTSMAN INTELLIGENCE generates with context: brand PDFs, URLs, storyboard images, app store links.
Prompts describe. Context defines. Check it out ➡️ craftsmanplus.com/platform/
Our rule for AI features: anything the AI can do, you can do manually.
Generate with a prompt. Edit to the pixel.
Automation or control is a false choice. CRAFTSMAN INTELLIGENCE gives you both.
Check it out 👉 craftsmanplus.com/platform/
We didn't just launch a new website today. We launched a new CRAFTSMAN+.
Check it out here 👉 craftsmanplus.com
More ads ≠ better results.
So what actually makes creative perform?
The new Creative Benchmark Report 2026 breaks down what actually drives creative performance.
👉 Read the full report: hubs.li/Q04pZ-X20
#CreativeStrategy #PerformanceMarketing #MobileMarketing
Paste a website. CRAFTSMAN INTELLIGENCE scans it, extracts the assets, generates matches, and swaps them into your creative.
App store link? Works. Brand guidelines PDF? Works.
Shipping ads starts with a link now.
Today, not someday.
PLAY v5.3: custom shapes from any SVG, analytics, physics, and progression in the code layer, live event monitoring, and one-click exports for every variant. Full notes - help.craftsmanplus.com/home/…
#playableads #adtech #creativetech
Asked AI for a solitaire playable.
Got 100 scenes, thousands of layers, 52 cards, real rules. Working game, not a mockup.
Every layer still individually editable after.
CRAFTSMAN INTELLIGENCE. Scale without the black box.
AI that chats about your ad is not AI that builds it.
CRAFTSMAN INTELLIGENCE does both. Concepts, strategy, live edits on the canvas, drop-off analysis. One chat inside the editor.
Now in beta.
The loop just closed.
Other AI creative tools: describe the edit to a chatbot and hope.
CRAFTSMAN INTELLIGENCE: click the layer, move it.
AI is for generating fast. Not for gatekeeping a 4-pixel logo nudge.
The chatbot is optional.
Two rules for ads in 2026: relevant and fun.
We made one interactive concept dynamic over March Madness, updating off live games:
442x the reach.
Conversion from 1.7% to 5.7%.
Full case study + CTR/CVR/CPM benchmarks by vertical in Singular's report: hubs.li/Q04pZ-X20
Job posting: 10 years required.
Me: zero. Applied anyway.
Final round: "why would I ever hire you?"
Because I got here on nothing. And it was mobile advertising. Mobile was barely 10 years old.
Nobody had the experience. I had the hunger.
Full ep: podcasts.apple.com/us/podcas…
1 live moment. 2 interactive ads. 1 critical variable.
442x more reach. Stop ghosting the live window. ⚽🔥
Get the playbook. Download Now - hubs.li/Q04pZ-X20
#UAMarketing #CreativePerformance #MobileGrowth #UserAcquisition #WorldCup2026
Gen AI solved ad volume. It didn't solve relevancy.
We took one evergreen interactive concept and made it live off real-time sports odds:
442x the reach.
Conversion from 1.7% to 5.7%.
Full case study + 2026 CTR/CVR/CPM benchmarks here: hubs.li/Q04pZ-X20
Static assets don't win live moments. Period.
The FIFA World Cup 2026™ just handed performance marketers the clearest signal of the year, and most teams missed it.
We broke this down in Singular's Creative Benchmark Report 2026 - hubs.li/Q04pZ-X20
