As an award-winning agency, for us it’s all about the brand. And we use that to help our clients win. Find out more here https://teapawt.net/t.co/6fJbLlY0VC
London
Joined September 2014
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Brand Impact Group retweeted
From Andrew Tenzer: Brands should care more about where their ads appear
Marketers pay less attention to where ads are seen than their customers do, which is making them indifferent to unsuitable environments.
marketingweek.com/brands-sho…
Great article from @thedrum about the value of creativity in B2B marketing. Some wise words from @TweetOfKeith in there too.
buff.ly/3SJNYwA
Saying goodbye to 'cookie approval' notices will be a pleasant relief, but how will marketing insight adapt in a cookieless world?
forbes.com/sites/forbesagenc…
Interesting read. Refreshing to hear a more positive spin on aspects of tech's deepening integration with human performance.
deloitte.wsj.com/cmo/from-in…
Brand Impact Group retweeted
Consumers are less interested than they were a year ago in brands taking a stance on cultural issues, according to a new Gallup survey. They’d rather hear about fair pay, benefits and sustainability on.wsj.com/3LVFKNJ
Brand Impact Group retweeted
Overfitting.
A fancy computer science term for one of planning's biggest pitfalls: making the KPI your target.
bit.ly/2UXrMQa
Creative collaboration from the experts - 'Genius doesn't just love company, it's a product of it.' @HightailHQ bit.ly/2nujccg
"The idea of getting smart people together and getting them to dream big is key." Tackling innovation from @TheDrum bit.ly/2p3SZUp
The B.I.G read of the week: 'The Big Debate: Is becoming an ‘ecosystem’ brand the only way to win customer loyalty?' bit.ly/2tMgIdF
Insider tips: The tricks tech companies use to capture your attention bit.ly/2tKSrFh #TEDTalk #FridayFeeling
'On brand: are you losing your individuality to your company?' @TheDrum how to be you and wear the 'company t-shirt' bit.ly/2pKs4Mg
'Animal instinct: do you know why you do what you do?' Marketing to both the rational and emotional parts of you bit.ly/2voxjk5
How to win - B.I.G look at the parallels in winning business and winning an election bit.ly/2uu1o2z #personality #win
The #TedTalk for designers and marketers: 'The art of first impressions in art and life' bit.ly/1IwS9Nv
'CMO-CIO relationship – the key to successful marketing strategies is personalisation not segmentation' @TheDrum bit.ly/2uK44Iu
Knowledge is power. A competitive insight into the tech industry bit.ly/2tMdt5n #competition #tech #marketing
The one Ted Talk everyone in #marketing and #sales should see. 'How to make choosing easier' bit.ly/1T6oUdk
Perspective is everything. Tips from the Ad Man - to sell/market anything, find the psychological value bit.ly/1z3fTFV
'The Technology of Storytelling' - Joe Sabia's Ted-Talk on how technology empowers our stories bit.ly/1e8kGQS #storytelling