Mastering Retail & E-Commerce | Founder of Brick & Pixel | 🤖 AI is leverage
Los Angeles
Joined May 2016
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Not sure if this market crash means I should keep these sealed or open them…. Probably gonna open em.
And here I am just trying to get an edge in my Fantasy Football league.
What, @riotgames uses @Netlify? Time to see how it handles all this traffic from the T1 Signature Edition registration.
Chris Ochoa retweeted
the guy who invented the endless scroll ui might have done a crazier number on humanity than oppenheimer.
If you find working with AI agents more exhausting than doing the work yourself, you're not using them correctly.
No matter your brand or industry, you gotta get on @YouTube
In the last 6 months at @Ahrefs, we analyzed over 1 billion data points across 14 studies. Here's what we learned about AI search optimization:
1) "Best X" blog listicles are the single most prominent content format cited by AI chatbots. They make up 43.8% of all page types cited by ChatGPT specifically.
2) 67% of ChatGPT's top 1,000 citations come from sources marketers can't influence: Wikipedia (29.7%), homepages (23.8%), app stores (6.6%). Only 32.3% are influenceable content like educational pages, reviews, news, and blog posts.
3) 28.3% of ChatGPT's most-cited pages have zero Google organic visibility. These pages get cited repeatedly by ChatGPT despite not ranking in Google at all. A completely separate discovery layer.
4) ChatGPT only cites about 50% of the URLs it retrieves. It fetches dozens of pages per query but uses half as background context without attribution. This means that being retrieved and being cited are very different things.
5) Adding schema markup had zero meaningful impact on AI citations. AI Overviews actually dipped −4.6%, while AI Mode (+2.4%) and ChatGPT (+2.2%) showed changes indistinguishable from zero.
6) YouTube mentions have the highest correlation (0.737) with AI brand visibility out of all the factors we studied (including all the conventional SEO metrics like backlinks, page count, DR, etc). This held true for both Google-owned and OpenAI products.
7) AI Overviews reduce clicks to the #1 result by 58%. That’s up from 34.5% just 10 months earlier. The trend is accelerating.
8) 99.9% of AI Overviews appear on informational intent queries. Transactional, navigational, and local searches are almost entirely AIO-free. Shopping triggers AIOs just 3.2% of the time.
9) For a given search query, Google’s AI Mode and AI Overviews reach the same conclusions 86% of the time — but cite almost entirely different sources (only 13.7% citation overlap).
10) AI Overviews change every 2.15 days on average, with 70% of content differing between consecutive observations. But semantic similarity stays at 0.95. The words, sources, and entities constantly shuffle, but the actual meaning barely moves.
This is your sign to make GEO/AEO work for your business a priority!
shopify.com/enterprise/blog/…
Chris Ochoa retweeted
no way this is real
@Gauth_AI just dropped multi-modal AI that transforms any subject into hand-drawn, interactive visual stories.. tap a figure, a route, an artifact -> and it unfolds an entire new layer of knowledge
students are never reading a textbook again
Try yourself: gauthmath.com/atlas
🤝 Paid partnership
I think Steve Jobs was the first and best prompter. He just used real life engineers and designers instead of AI.
Now anyone with great taste can be Steve Jobs.
A lot of GEO/AEO work is SEO work, but you can still rank high on Google with zero mentions in ChatGPT, Claude etc.
It’s easy for businesses to neglect GEO, not realizing that it’s following a different set of rules, different game even if it is similar work.
I keep telling business owners to look themselves up in ChatGPT. Not a single one has been happy with what they found.
We're spending all this money on Google rankings while customers are just asking AI for recommendations. GEO/AEO is the fix and almost nobody's talking about it.
Built a website for a jeweler last month. She didn't really ask or care about AI.
A couple weeks after her launch I showed her that her competitors were showing up in ChatGPT/Claude results.
Now we do GEO/AEO work for her. Most businesses don't even know this problem exists.
Flow by @Shopify really helps solve all sorts of issues.
Google Merchant Center has a product limit, so we had it create a workflow that removes all out of stock products from the Google & YouTube sales channel. Up and running in minutes.
