The last few days and weeks were extremely painful. No matter how strong your position is, the market is going to humble you. Seeing major pairs on LONG taking a massive hit is very painful to me. We don’t have the luxury to pivot to new assets or metas because the point we’re trying to prove is simple: Truly fair launches are possible, and the highest upside would come from holding rather than rotating when holding also means you're bootstrapping a new stock token markets. Pain is important. It means we truly care about this mission. It sharpens us and forces us to change things. It also means we simply care more than any other platform about our top communities. But LONG takes a vision and product first approach. We won’t let the pain consume us. We are not going to just obsess with the charts. We can execute and shape reality. And We will never give up. I see LONG and myself as the final line of defense. And we will keep stepping in tactically and strategically to ensure the survival of the eco as a whole. Some hopium: - We’ve shifted major focus to our mobile app development. IMO, we miscalculated macro and needed to do it 2 to 4 weeks ago. - We’ve onboarded a new team member, a world class consumer app leader who delivered a top 10 consumer app on the App Store. - In terms of asset health, taking AI as an example here, almost every single bad thing that could have happened over the last few weeks took place. Every other asset would have died 100 times. At the end of the day: 1. During these bad times, we see how our deep liquidity design helps absorb volatility. 2. AI and other pairs have major reserves in community vaults. 400k just in the vault is typically what you would see in an asset 3x bigger that was also bundled. 3. Stock pairs are still the most novel and high upside opportunity the space has had in many years. - RH is still an incredible chain that offers higher quality assets and has provided opportunities to many people. More stocks and higher TVL are coming, and LONG will be a main beneficiary/facilitator of this as we also build our own distribution to make sure we become a force that makes RH better and aren’t just reliant on it. I’m confident focusing on how we bring the masses to LONG via the app will bring 1000x the impact. Bigger than everything else we did. It’s also going to be the hardest and most focused effort we’ve had so far, but the reward will follow. Longfolio.

AI is the strongest and most unique asset we’ve seen in recent history. Arguably the strongest one we’ll ever see. The TAM for high quality assets just in crypto is huge (most of the capital is still sidelined). The TAM outside of the space for high quality + upside assets feels infinite. Only patience, determination and grit will win. Longfolio.

LONG is exclusively laser focused on RWAs. We pioneered them. Turned them into a real category, not just another meta. Do not underestimate how insanely powerful the compounding effect of high conviction holders can be when supported by a platform that isn’t constantly trying to pivot attention elsewhere. We believe two things: 1. LONG assets are a net new asset class enabled by crypto, unlike pure attention coins that simply rotate between the meta of the day. 2. They are the first crypto native asset class with the potential to onboard the masses at a scale nothing else has achieved. What you’re seeing now is the early adopter group: roughly 70–100K hardcore holders who understand the thesis and are building deep domain expertise. Eventually, many more will join them. So far, every high volume day on LONG has led to the creation of multiple mega runners, or pushed existing ones through previous ceilings. I’ve never seen such a strong correlation between volume and the emergence of runners. For me, the most important thing is to provide certainty. Being opportunistic about volume and constantly switching between 50 different metas is the exact opposite of what we’re trying to build. Because that’s effectively a soft rug of both the category and its users. And it’s one of the main reasons why the trenches have failed to produce a single sustainable category. The cycle is always the same: Launchers amplify a meta. Traders rotate into the leaders and their betas. Volume grows. Volume decays. Traders exit. Launchers pivot to the next “focus.” Everyone is playing the same rotation game. But you cannot build a sustainable category if everyone involved is constantly looking for the exit and the next opportunity. Conviction compounds. Expertise compounds. Liquidity compounds. Communities compound. But only when you give them a reason to stay and build. We’re not here to chase the next meta. We’re here to build a category that outlives them all. We go LONG.

Today more than ever I’m extremely hopeful. TradFi is coming for LONG. Not just institutions, but actual retail investors and individuals. And that would be the real 0-to-1 moment for the space and LONG. The purpose of LONG is to build unique distribution that can elevate crypto assets into “real” assets. Assets that aren’t just a beta of ETH, BTC, or SOL, with their fate decided solely by crypto cycles. We’re doing this by compounding more tokenized stock value into paired markets through liquidity, LP mechs, and unique releases, while expanding distribution to bring in net-new marginal holders. 1. We have a great release ready to go. Will drop more details tmr. This should provide a net new way for pairs on LONG to expand into RWA activity. I’d like to push even harder on shipping speed. 2. Distribution! This is about alignment with stakeholders + retail holders at public companies, actually onboarding them into our markets and retaining them. the upcoming app release is only meant for this angle (and not just having a nicer UI or narrative) your only job is to hold with conviction great pairs that have deep stock liq and unique positioning/alignment that can be attractive. We will take care of the rest 🫡 LONG.