Headed to Mansfield from OOB to spend my 50th Birthday with @Dianasinkus and @DaveJMatthews and the @davematthewsbnd
The not to miss virtual Summit event of the year Adobe Summit! Great content for everyone with 250 sessions sharing customer learnings and teachings wrapped in a virtual experience that is sure to be unmatched (Think about it... Ad…lnkd.in/eFp7z7t lnkd.in/eEVRwWX
Old friend throwing out first pitch at Red Sox game RT @TeamWithAVision: Play Ball! Erich Manser had the honor of throwing out the ceremonial first pitch during tonight's Red Sox vs. Baltimore Orioles.Thanks, @RedSox ! #Boston2019
csinkus retweeted
Branding = long game
Sales = short game
These seem to get confused more and more of late. Perhaps more because of digital. 🤷♀️
#brandchat #a4
A4 To do- Focus on collecting and stitching your data to be able to understand and make sense of the data for action and evolve. Not to do- Dont stop listening to prospects, customers and dont be afraid to evolve #brandchat
A3 Another things brands struggle with is tieing the data together in the engagement cycle for analysis and informing intelligent engagaement #brandchat
This-> Another things brands struggle with is tieing the data together in the engagement cycle RT @allisonryder: @mariaduron @csinkus gets to the point about slashed budgets and resources (and silos)...you need robust data and analytics capabilities to do this well #brandchat
A2 Hyper personalization without hyper targeting is an opportunity to engage not just a blanketed opportunity "Hi! <insert name> same old message" #brandchat
csinkus retweeted
A1. To an earlier point about CX falling down, can brands develop their capabilities/support/messaging/etc. across functions and channels, so one isn't light years ahead of the other? #brandchat
A1 Brands are focused on data for privacy and targeting but seem to forget the marketing intelligence aspect once engaged and miss delivering a unique value proposition #brandchat
Evolving RT @Mr_McFly: OC birthday: I see the top issues as much larger --
1. Perspective
2. Being adverse to change
3. Short-term thinking
Shifting this type of thinking won't solve the problem outright, but will get you closer to real, sustainable solutions.
#brandchat
OC Brands are struggling w/ continuity of brand across sales, marketing, and service Too many times when an issue arises, service can be a let down in the cx #brandchat
A6 What are metrics without goals? Is the vanity metric an upstream measurement you find important #brandchat
csinkus retweeted
A6
Vanity metrics
aren't value less!
You
just have to
contextualize them.
Compare metrics
-to benchmarks
-to previous time periods
-to audience insight
-to market insight
-to industry insight
-to qualitative findings
-to feedback
-to offline performance
#BrandChat #Marketing